Sometimes in the PR business, we just have to admit guilt in a little bit of shameless self-promotion. This is one of those times.
As we wrap up 2018, we’ve made tremendous progress on a number of fronts, the most notable being the launch of the Shaping Opinion podcast back in the first quarter.
We intentionally did not narrow its focus on the business of public relations or as a how-to podcast. For that reason, you can Google the term “PR podcast” or search for PR podcasts on iTunes and you may not find it.
The reality is we thought carefully about the mission of the Shaping Opinion podcast. The focus is on the story, usually a story with appeal to people well beyond the PR industry. Here are some excerpts from actual iTunes reviews of the podcast:
- “Every episode is a wonderful window into things I’d never even realized I was curious about.”
- “When it comes to podcasts I’m a bit picky. With (literally) hundreds of thousands to choose from if I subscribe to a show rest assured it’s a cut above the rest. Tim has managed to take seemingly random topics from history, politics, popular culture, science and health and weave them together through engaging guest interviews who are experts in their field. Tim’s questions betray extensive preparation for each interview and the listener walks away with an in-depth understanding of the topic.”
- “Listened to the one about the opioid epidemic. Great job interviewing others, and basically very well researched and I actually learned quite a bit. My fav part though is how all of the podcasts are WILDLY different.”
While the Shaping Opinion podcast will always have a communications dimension, it will also likely have historical and cultural dimensions as well. The topics are big topics. The issues are usually big issues. Yet the stories likely will be ones you may not have heard before. And you will hear those stories from people who’ve dedicated no small portion of their lives to the subject at hand.
Listeners aren’t bombarded with checklists or listicles. No homework. The podcast does not get bogged down in PR tactics and PR industry jargon. In the end, the goal is for you to come away with a deeper understanding of something interesting that you may not have thought of before.
The Shaping Opinion podcast has a lot in store for 2019, and its audience is growing inside and outside of the public relations field. If you haven’t checked it out yet, you can find it on iTunes, Spotify, Google Play, Stitcher, iHeart Radio, TuneIn or wherever you listen to your podcasts.
Also published on Medium.