O’Brien Communications approaches its relationships with clients in the same professional manner that legal counselors, medical professionals and financial advisors do in their own client relationships.
For this reason, O’Brien does not publicly divulge its client roster. The firm does not disseminate news releases to announce new clients. And unless approved, clients are not identified by name when discussing prior or current work.
O’Brien works in concert with the client when serving as spokesperson, and when conducting outreach on the client’s behalf to a variety of stakeholders.
When interfacing with journalists, reporters and other stakeholders, O’Brien Communications follows established protocols and professional standards, and adheres to the Public Relations Society of America’s (PRSA) Code of Ethics.
Tim O’Brien earned accreditation from the PRSA in 1990 and has maintained that accreditation since. Presently, he is a member of PRSA’s Board of Ethics and Professional Standards.
In an era where digital technicians with no deep PR backgrounds say they can provide public relations services, learn why PR accreditation matters more than ever.