Let’s say your organization doesn’t have a Facebook page or a Twitter presence. You may assume you probably can’t get into trouble on social media. Such an assumption would be a mistake. Here is a quick rundown on five ways in which social media could erupt to bite you if you are not prepared:
It’s one of the most potent words a headline writer or a reporter can use, and if it’s used to describe you or your organization, it’s clear what the writer thinks, but more importantly what that writer wants the reader to think. You’re guilty.
The word is, “Denies.” As in, “The company denies wrongdoing.”
Let’s put this proposition to the test.… Read the rest
I’ll save you the suspense. The question is, “Who are we?”
Of course, it’s much easier to slap a web site together with photos of walnut-paneled courtrooms and a judge’s gavel thrown in for good measure, but by striving for sameness in law firm marketing, you won’t stand out, and while standing out is not the only thing, it is important to most professional services marketing.… Read the rest
My first love when it came to media was radio. It was the music, the personalities, the sounds, the voices, the unexpected, even the commercials. All of it. This was before formulaic formats and research-driven audio.
Soon, I found myself working in any number of studios at all hours of the day, and in the field, talking to listeners, talking to sources, working control boards, writing, planning, editing, producing, using microphones to capture voice and sound.… Read the rest
What do you do if a resident of an assisted living facility “elopes” and no one can find him? Or when caregivers are accused of possibly mistreating patients and residents?
These are just two of the hypothetical scenarios we had to address recently when we helped an assisted living facility update its crisis communications plan and conduct media coaching for senior leadership.… Read the rest
If you Google the term “social media crisis,” or even the term, “brand crisis,” you’ll probably find no shortage of advice columns or online videos on how to see your organization through a crisis. Typically, the authors or presenters are social media experts or marketing gurus.
What they usually are not are crisis communications veterans. In all too many cases, they may not have even handled a single crisis for a client.… Read the rest
In 2009, I wrote a piece for PRSA’s Public Relations Strategist on the dawn of social media and privacy issues. At the time, it made the rounds in PR ethics circles, but given the recent Facebook crisis, I thought I’d revisit it, nine years later. It still holds up, perhaps more now than ever:
“Social networking media are essentially a virtual gold mine for marketers and professional communicators.… Read the rest
For the past few decades, I’ve spent most of my waking moments trying to get my clients, my organizations and sometimes myself visibility in the media and other places.… Read the rest
I had an interesting interchange with a colleague, Karen Swim, President of Words for Hire in Detroit, on social media recently. The thing that prompted our discussion was her posting of this article from Forbes about a new analytics program called Protagonist which is claimed to help “better manage communications strategies.”
That sounds good, and if it does what it says it does it could be very meaningful, but I have my concerns for one simple reason.… Read the rest
I’m not sure when school let out right before Christmas break, but I do remember a few times on the last school day before Christmas I was able to rush home and then with my mom take the trolley to Downtown before my dad finished work.