With PR Advisors Like These Who Needs Enemies?

If your organization is faced with the real possibility that it could be involved in a crisis centered on a controversial issue or development, the one thing you should be able to do is trust that your PR advisors are on your side.

Unfortunately, it’s not uncommon for some organizations to seek and receive counsel from PR advisors who may not quite have the best interests of the organization in mind.… Read the rest

September 11, 2001: Never forget

The following blog post originally ran on September 5, 2011, ten years after 9/11:

It’s been ten years and a common question these days is, “Where were you on 9/11?”

My memory is probably less interesting than most, but for that matter, I remember being in a meeting with a colleague right next to the Pittsburgh airport.… Read the rest

When Emotions are Weaponized Against You

If you step back and look at patterns in content and coverage that you see in digital and traditional media, you’ll find that the pendulum has swung decidedly toward the emotional as opposed to the factual.

Before the Houston flood waters receded last week, MarketWatch, (the financial media site), tweeted and featured a story by a New York Post writer that focused on the style of shoes the First Lady wore when boarding Air Force One on the way to Texas.… Read the rest

Why Emotional Language is More Powerful than Facts

In more and more situations of late, I have found myself counseling clients that the facts can’t speak for themselves, and that we need to frame facts in the proper context with a little help from emotion. It would seem that in today’s communications environment, one person’s fact is another person’s opinion.

What does seem to break through is anger, fear, joy, surprise, sadness and trust, though some emotions seem to dominate more than others.… Read the rest

How to Communicate Change Management Like a Boss

You may never have heard of Herclitus, but something he said a couple thousand years ago is as relevant today as it was when he lived around 500 BC. The Greek philosopher is credited with saying, “Change is constant.”

I would suspect that even he would be amazed at the pace at which the world seems to change today.… Read the rest

Can You Really Enjoy Working on a Crisis?

In a brief recent exchange with a former crisis communications client of mine, it dawned on me that it may be possible to enjoy a crisis experience. But you can be sure, I won’t let a comment like that sit without proper context.

First – the exchange. I asked him how he was doing. He said, “Couldn’t be better,” and then he mentioned that he had “really enjoyed” working with me.… Read the rest

What Can a Traffic Cop Teach You About Business and Communications?

My dad’s birthday was always around or on Father’s Day, so the annual flurry of sentimental social media posts I see from others often spurs me to reflect on my own dad. So, when it all came around this year, I couldn’t help but be reminded of the lessons he taught me about business and communications, even though he spent the majority of his own working life as a police officer.… Read the rest

On Memorial Day, There is Only One Brand

The following blog post originally appeared on “PR, Pure & Simple,” on May 25, 2012:

One of the strongest brands we have in America is the flag.  Red and white stripes.  Fifty white stars against a blue field.  Like so many in our country, I never get tired of seeing it.

Of course, it means different things to different people, but in many respects, it represents the same things to most people. … Read the rest

Finding a PR Lesson in the Halls of the Rock and Roll Hall of Fame

The Rock and Roll Hall of Fame and Museum first opened in September 1995 in Downtown Cleveland, and it took me until just recently to make the two-and-a-half-hour drive to visit it. The visit was as much underwhelming as mesmerizing, which is why it may be worth looking at it from a public relations perspective.

While some major renovations are planned for later this year, I’m not sure they will be the medicine the Hall of Fame may need. … Read the rest