One of the most common myths around the practice of ghostwriting is that they aren’t the speaker’s words. When done right, nothing could be further from the truth.
The key to effective ghostwriting is to capture the essence, the tone, and most importantly the message the speaker wants to deliver and needs to deliver, and to create and execute a process for doing so without placing undue demands on the speaker’s time and attention.… Read the rest
This week brings another election day to my community, providing an annual reminder for me of the great democracy in which we live, and why I am glad I don’t work in politics. I’ve got many good reasons for not getting involved in politics, but that doesn’t stop me from paying close attention to political campaigns from the largest national elections to the smallest campaigns for school board.… Read the rest
Not long ago, O’Brien Communications began to provide assistance to a nonprofit organization centered on marking a major anniversary of a historical event. To avoid creating any confusion on the PR issues at play, for now I won’t name the project or get into its specifics.
It’s more important to explore the situation and the process because the communications challenges this nonprofit faces are some of the most common challenges most organizations face.… Read the rest
On Wednesday, Volkswagen announced that its CEO Dr. Martin Winterkorn has resigned. This came days after it was revealed that the U.S. Environmental Protection Agency had discovered that the German automaker appears to have installed software in vehicles enabling them to fool emissions tests.
Winterkorn had admitted as much in a lengthy apology he gave earlier in the week.… Read the rest
You’ve been tasked with speaking on behalf of your organization to the public. Maybe it’s the media, or maybe you’re going to speak at a community event or town hall-style meeting.
Regardless, there are two things you know: first, that there are so many uncontrollable variables that you never really know what you may be asked; second, once it starts, there is good potential that word-of-mouth, social media and possibly professional reporters in the audience will amplify and extend the life of your words.… Read the rest