8 Spokesperson Critical Success Factors

shutterstock_116176801You’ve been tasked with speaking on behalf of your organization to the public. Maybe it’s the media, or maybe you’re going to speak at a community event or town hall-style meeting.

Regardless, there are two things you know: first, that there are so many uncontrollable variables that you never really know what you may be asked; second, once it starts, there is good potential that word-of-mouth, social media and possibly professional reporters in the audience will amplify and extend the life of your words.… Read the rest

Welcome to the New Online Home of O’Brien Communications!

It’s been long overdue, but it’s finally here, the new web site.Web Site Billboard - Deep Red New and Improved

From your perspective, the main thing is that now both my blog – PR, Pure & Simple – and the O’Brien Communications site are now on one platform, making it easier to access the information you may want.

From my standpoint, this means more adequately and accurately presenting O’Brien Communications’ brand and capabilities to you.… Read the rest