My Favorite Crisis: Helping a CEO in Time of Grief

No one likes a crisis, but for those who have had to deal with them the stories aren’t always as dire as it may appear at first glance. Some will point to the opportunity to make something right in a situation that could have been far worse. Others will tell stories about how going through a trying time with colleagues and stakeholders in the end helped them and their organizations forge stronger bonds.… Read the rest

Crisis Management: When the Shine Comes Off the Apple

In my experience, clients who’ve already come under attack by activists and the media before tend to be more understanding of the situation than you might expect. They are usually much more open to counsel, and they also tend to be more accountable and transparent than they are portrayed.

On the other hand, I’ve also had the chance to work with some organizations that until a particular crisis situation, they had been considered media darlings.… Read the rest

When is it Time to Bring in a Solo PR Consultant?

This is a question I see every day. An organization has the staff it needs for its day-to-day business, but not everything goes as planned. Some projects take more time and resources than expected. New demands pop up.

The C-Suite just changed your priorities. And here you are, having to do everything you planned to do, and a little bit more.… Read the rest

When You’re Tapped to be the Company Spokesperson

Let’s say your background and training is that of an engineer, or a sale exec, or a lawyer, or maybe an accountant, but here you are, your company has selected you to be spokesperson on a particular issue. Perhaps that issue is a pressing one and this situation has already reached high levels of intensity going in.… Read the rest

What Keeps Americans Up at Night? Pew Survey Gives Some Insights

 

In a survey the Pew Research Center conducted in January, Americans said they are most concerned about “the economy, health care costs, education and preventing terrorism.”

Pew said this is not a major change from a year ago, but there are some slight shifts.

Seventy percent of those surveyed said that improving the economy is still a high priority but not as dominant as it was in previous years.… Read the rest

Even If Your Organization is Not On Social Media, It Could Face a Social Media Crisis

Let’s say your organization doesn’t have a Facebook page or a Twitter presence. You may assume you probably can’t get into trouble on social media.  Such an assumption would be a mistake.  Here is a quick rundown on five ways in which social media could erupt to bite you if you are not prepared:

An employee goes rogue on their own social media account.

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The Most Potent Word in Journalism

It’s one of the most potent words a headline writer or a reporter can use, and if it’s used to describe you or your organization, it’s clear what the writer thinks, but more importantly what that writer wants the reader to think. You’re guilty.

The word is, “Denies.”  As in, “The company denies wrongdoing.”

Let’s put this proposition to the test.… Read the rest

The Best PR Podcast You May Not Have Heard Yet

Sometimes in the PR business, we just have to admit guilt in a little bit of shameless self-promotion. This is one of those times.

As we wrap up 2018, we’ve made tremendous progress on a number of fronts, the most notable being the launch of the Shaping Opinion podcast back in the first quarter.

We intentionally did not narrow its focus on the business of public relations or as a how-to podcast.… Read the rest

The One Question Most Lawyers Should Ask Themselves Before Marketing

I’ll save you the suspense. The question is, “Who are we?”

Of course, it’s much easier to slap a web site together with photos of walnut-paneled courtrooms and a judge’s gavel thrown in for good measure, but by striving for sameness in law firm marketing, you won’t stand out, and while standing out is not the only thing, it is important to most professional services marketing.… Read the rest

Media of the Mind: The Podcast

My first love when it came to media was radio. It was the music, the personalities, the sounds, the voices, the unexpected, even the commercials. All of it. This was before formulaic formats and research-driven audio.

Soon, I found myself working in any number of studios at all hours of the day, and in the field, talking to listeners, talking to sources, working control boards, writing, planning, editing, producing, using microphones to capture voice and sound.… Read the rest