Let’s say your organization doesn’t have a Facebook page or a Twitter presence. You may assume you probably can’t get into trouble on social media. Such an assumption would be a mistake. Here is a quick rundown on five ways in which social media could erupt to bite you if you are not prepared:
It’s one of the most potent words a headline writer or a reporter can use, and if it’s used to describe you or your organization, it’s clear what the writer thinks, but more importantly what that writer wants the reader to think. You’re guilty.
The word is, “Denies.” As in, “The company denies wrongdoing.”
Let’s put this proposition to the test.… Read the rest
Sometimes in the PR business, we just have to admit guilt in a little bit of shameless self-promotion. This is one of those times.
As we wrap up 2018, we’ve made tremendous progress on a number of fronts, the most notable being the launch of the Shaping Opinion podcast back in the first quarter.
We intentionally did not narrow its focus on the business of public relations or as a how-to podcast.… Read the rest
I’ll save you the suspense. The question is, “Who are we?”
Of course, it’s much easier to slap a web site together with photos of walnut-paneled courtrooms and a judge’s gavel thrown in for good measure, but by striving for sameness in law firm marketing, you won’t stand out, and while standing out is not the only thing, it is important to most professional services marketing.… Read the rest
My first love when it came to media was radio. It was the music, the personalities, the sounds, the voices, the unexpected, even the commercials. All of it. This was before formulaic formats and research-driven audio.
Soon, I found myself working in any number of studios at all hours of the day, and in the field, talking to listeners, talking to sources, working control boards, writing, planning, editing, producing, using microphones to capture voice and sound.… Read the rest
What do you do if a resident of an assisted living facility “elopes” and no one can find him? Or when caregivers are accused of possibly mistreating patients and residents?
These are just two of the hypothetical scenarios we had to address recently when we helped an assisted living facility update its crisis communications plan and conduct media coaching for senior leadership.… Read the rest
If you Google the term “social media crisis,” or even the term, “brand crisis,” you’ll probably find no shortage of advice columns or online videos on how to see your organization through a crisis. Typically, the authors or presenters are social media experts or marketing gurus.
What they usually are not are crisis communications veterans. In all too many cases, they may not have even handled a single crisis for a client.… Read the rest
Pittsburgh, PA, April 16, 2018 — O’Brien Communications has launched a new episodic podcast called Shaping Opinion. The podcast features conversations between host Tim O’Brien and guests, where together they tell the stories of people, events and things that have shaped the way we think.
The first five episodes have already been posted to podcast feeds, in addition to the ShapingOpinion.com… Read the rest
In 2009, I wrote a piece for PRSA’s Public Relations Strategist on the dawn of social media and privacy issues. At the time, it made the rounds in PR ethics circles, but given the recent Facebook crisis, I thought I’d revisit it, nine years later. It still holds up, perhaps more now than ever:
“Social networking media are essentially a virtual gold mine for marketers and professional communicators.… Read the rest
For the past few decades, I’ve spent most of my waking moments trying to get my clients, my organizations and sometimes myself visibility in the media and other places.… Read the rest