Want to Encourage People to Get Vaccinated? Here are some tips.

If you’re like a lot of communicators right now, one of the challenges you may face is trying to encourage employees and others to take the COVID-19 vaccine when it’s available to them.

As the distribution of the vaccine continues and ramps up, your stakeholders will have the opportunity to get vaccinated, which can have a beneficial impact on them, their families and your organization.… Read the rest

What was Said in 2020 Stays in 2020

Are you ready for 2021? I am. There is no small list of things that I won’t miss about 2020, including some words and terms that are cringey reminders of what we’ve all just been through.

So, in 2021 I vow not to waste time on a few of them. These are a few words and terms I intend to leave behind me in 2020:

The New Normal – Let’s face it, the “new normal” is abnormal and will always be abnormal.… Read the rest

The Reason Media Relations is Not Transactional, It’s a Process

For people who haven’t managed public relations programs much, one of the more common points of confusion is over how much control we have in the media relations process, and ultimately how some stories get into the news and some do not. It’s the age-old issue of newsworthiness.

In my experience, the root of the confusion often traces back to the notion that PR is a transactional process.… Read the rest

Ethics Are Not Situational: They must be standard

One of the curiosities in society, from the business sector to government and nonprofits, is that while there is common appreciation for the need for ethical behavior, we see far too many instances of unethical behavior.

Through my work in crisis and issues management, ethical decision-making is the number-one driver, not only because doing the right thing is, well, the right thing, but also because it’s the smart thing.… Read the rest

It’s 2020: Time to Take Charge of Your Narrative

If you want a snapshot of the state of the media today, consider this. Kylie Jenner has 181 million Instagram followers. Her sister Kim Kardashian-West has 176 million Instagram followers. Their sister Kendall Jenner has 132 million Instagram followers. Three sisters who are famous for being famous – just three – have a combined 489 million Instagram followers.… Read the rest

Having Trouble Sleeping These Nights? Same here. That’s why I’m trying 10 o’clock office hours

This is going to be a short blog post.

This is not for everyone, but it may be for you. Given all of the challenges of late, there is a good chance that something is keeping you up at night with regard to your business.

We know how you feel. The people I partner with and I have had numerous conversations about the current challenges our clients face and the ones we all face together.… Read the rest

Is Now the Time for a Pandemic Impact Assessment?

The pandemic has changed things. States are reopening, businesses have already begun the process of returning to operation. It’s time to regroup and identify the challenges that lie ahead from a communications standpoint. There are questions:

  • How do our stakeholders feel right now? What are their plans? What’s their comfort level doing the things for which they rely on us?
Read the rest