In our media training programs over the years, one of the key takeaways we try to leave with participants is that if you don’t know something, don’t fake it. Tell the journalist that you don’t have that information or that answer right now, but you will get back to them. And then make sure to close the loop.… Read the rest
If you’re like a lot of communicators right now, one of the challenges you may face is trying to encourage employees and others to take the COVID-19 vaccine when it’s available to them.
As the distribution of the vaccine continues and ramps up, your stakeholders will have the opportunity to get vaccinated, which can have a beneficial impact on them, their families and your organization.… Read the rest
Are you ready for 2021? I am. There is no small list of things that I won’t miss about 2020, including some words and terms that are cringey reminders of what we’ve all just been through.
So, in 2021 I vow not to waste time on a few of them. These are a few words and terms I intend to leave behind me in 2020:
The New Normal – Let’s face it, the “new normal” is abnormal and will always be abnormal.… Read the rest
There’s a good chance this is one controversy you haven’t heard about involving Elon Musk. It centers on reports that Musk’s automotive company Tesla has cut its public relations function.
For people who haven’t managed public relations programs much, one of the more common points of confusion is over how much control we have in the media relations process, and ultimately how some stories get into the news and some do not. It’s the age-old issue of newsworthiness.
In my experience, the root of the confusion often traces back to the notion that PR is a transactional process.… Read the rest
One of the curiosities in society, from the business sector to government and nonprofits, is that while there is common appreciation for the need for ethical behavior, we see far too many instances of unethical behavior.
Through my work in crisis and issues management, ethical decision-making is the number-one driver, not only because doing the right thing is, well, the right thing, but also because it’s the smart thing.… Read the rest
Domino’s, the pizza chain, recently put on a tutorial on how to handle an attempt to cancel you in the current communications environment.
Political influencer Rick Wilson targeted Domino’s on Twitter, where he has over one million followers, with a tweet that criticized a positive response from the company to current White House Press Secretary Kayleigh McEnany.… Read the rest
If you want a snapshot of the state of the media today, consider this. Kylie Jenner has 181 million Instagram followers. Her sister Kim Kardashian-West has 176 million Instagram followers. Their sister Kendall Jenner has 132 million Instagram followers. Three sisters who are famous for being famous – just three – have a combined 489 million Instagram followers.… Read the rest
This is going to be a short blog post.
This is not for everyone, but it may be for you. Given all of the challenges of late, there is a good chance that something is keeping you up at night with regard to your business.
We know how you feel. The people I partner with and I have had numerous conversations about the current challenges our clients face and the ones we all face together.… Read the rest
The pandemic has changed things. States are reopening, businesses have already begun the process of returning to operation. It’s time to regroup and identify the challenges that lie ahead from a communications standpoint. There are questions:
- How do our stakeholders feel right now? What are their plans? What’s their comfort level doing the things for which they rely on us?