In the Media

                         

 

August 16, 2017

HR & PR: Partnering to Proactively Address Crisis Management

ADP – Spark

Tim O’Brien comments on how HR and PR can work together on crisis communications scenarios are featured.

 

August 4, 2017

Going Beyond Good Work with Internal Marketing

PRSA Tactics

Tim O’Brien talks to PR pros about how to make sure good work is not overlooked.

 

July 27, 2017

5 Secrets of Effective PR Pros

Muck Rack Daily

What are the five attributes that set effective PR pros apart from the rest? Discover here.

 

July 6, 2017

Want Local TV Coverage? Here’s what not to do

Muck Rack Daily

It’s one of the most common PR assignments – get local TV coverage. Still, many PR pros make the same mistakes over and over. Here’s what not to do.

 

June 5, 2017

Note to Former Self: Thank You for Leaving Your Comfort Zone

LinkedIn

Tim O’Brien re-examines the story behind an unconventional 20-year anniversary.

 

May 30, 2017

The Media Has a PR Problem: How can it be fixed?

Muck Rack Daily

Tim O’Brien explores the declining “trust” numbers in a recent Gallup poll of news consumers, then offers some initial recommendations for the media.

 

May 9, 2017

The Best Commencement Speeches are Brief, Simple and Built Around a Single Concept

CommPRO Biz

Tim O’Brien looks at what makes for a great commencement speech and how that serves as a good example for other speeches.

 

May 8, 2017

What PR Pros and Journalists Need to Know About those Media Panel Events

Muck Rack Daily

Tim O’Brien explores the pros and cons of communications industry “media panel” events.

 

May 1, 2017

When Life Happens: Pushing Through It

PRSA’s PR Tactics

Tim O’Brien interviews Dr. Caroline Silby on the issue of staying focused on business during periods of adversity in your personal life.

 

April 13, 2017

Did You Know if You Work in PR, You are a Reporter?

Muck Rack Daily

Tim O’Brien provides tips on how to tap your own journalistic training to be better at public relations and media relations.

 

March 14, 2017

When Agencies Turn PR Newbies Loose on Journalists

Muck Rack Daily

Tim O’Brien examines an age-old problem for journalists and big agencies.

 

February 7, 2017

What Journalists May Not Know About What PR People Do

Muck Rack Daily

Tim O’Brien gives journalists contemplating a career in PR a glimpse of what’s involved.

 

February 1, 2017

Interim Communicators Fill an Organization’s Leadership Void

PRSA’s PR Tactics

Tim O’Brien interviewed four solo practitioners who stepped in to take charge of communications on an interim basis.

 

January 10, 2017

Expertise.com Ranks O’Brien Communications One of the Best PR Firms in Pittsburgh

Expertise.com

88 firms were reviewed, O’Brien Communications ranked among the top.

 

January 10, 2017

Five Badass Media Relations Resolutions for the New Year

Muck Rack Daily

Tim O’Brien lists 5 resolutions to improve your media relations game.

 

December 15, 2016

What Are the Ground Rules for Recording a Media Interview?

Muck Rack Daily

Tim O’Brien lists some of the unsaid rules around recording a media interview.

 

December 2016

It’s time to Spruce Up Your LinkedIn Profile for the New Year

PRSA Tactics

Tim O’Brien consults social media experts on what you can do to punch up your LinkedIn profile.

 

November 21, 2016

When a Journalist Asks You to Violate a Trust

Muck Rack Daily

Tim O’Brien details what you can do when faced with unexpected inquiries of a sensitive nature.

 

October 31, 2016

What’s the Drill for Dealing with the Changing of the Guard?

Muck Rack Daily

Tim O’Brien writes about how communications pros and journalists can best work through staffing changes on both sides.

 

October 28, 2016

If You Have a Disability, Self-employment Could be the Most Liberating Thing You’ve Ever Done

Medium.com

Tim O’Brien explores the pros and cons of starting your own business if you have a disability, but comes out with some very encouraging recommendations.

 

October 11, 2016

The One Question You Should Never Ask a Reporter Prior to an Interview

Muck Rack Daily

Tim O’Brien writes about a line you shouldn’t cross with a reporter before an interview.

 

September 24, 2016

Practitioner Profile: Tim O’Brien

PRSA Pittsburgh Blog and eNews

Tim O’Brien was profiled in the PRSA Pittsburgh Blog and eNews.

 

September 12, 2016

The “Blah Blah Blah” Behind AP Style and the Language of Disabilities

Muck Rack Daily

Tim O’Brien authored this article that details the thinking behind people-first language and how it guides AP Style on characterizing disabilities in reporting.

 

August 24, 2016

O’Brien Communications Among the First Disability-owned Businesses to be Certified as a DBE by the Pennsylvania Department of General Services

OBC Press Release

This press release announces O’Brien Communications status as a Diverse Business Enterprise (DBE).

 

August 18, 2016

Better Ways for PR Pros and Journalists to Make the Most of HARO

Muck Rack

Tim O’Brien details how both public relations practitioners and reporters can achieve better results through the communications tool Help a Reporter Out (HARO).

 

July 12, 2016

The Substantial Risks of CEO Activism

CyberAlert.com Blog

Tim O’Brien is quoted in this article that covers a recent Weber Shandwick Report and the risks of CEO activism.

 

March 24, 2016

Does the CEO Actually Write His Own Tweets? Acquiring an Executive Communications Mindset

Muck Rack

Executive communications involves more than speeches and articles. It takes customization around the leader’s personal style and approach to communication.  Tim O’Brien provides an overview of how an engaged leader can achieve better results within his or her comfort zone.

 

November 2015

Tag Team: the Independent Practitioner and the CEO

The Public Relations Society of America’s PR Tactics

Executive communications involves more than speeches and articles. It takes customization around the leader’s personal style and approach to communication.  Tim O’Brien provides an overview of how an engaged leader can achieve better results within his or her comfort zone.

 

March 2015

Four Myths About Being an Independent Practitioner

The Public Relations Society of America’s PR Tactics

In his monthly “State of Independence” column for PRSA’s PR Tactics, Tim O’Brien dispels some of the myths associated with solo practice.

 

September 16, 2014

How to Build an Effective Open Enrollment Communications Strategy

Winston Benefits (Blog)

Tim O’Brien is featured in this article about effective communications programs for open enrollment periods.

 

June 2, 2014

How Location Can Still Matter to Marketing Firms, Even in the Networked Age

Pittsburgh Post-Gazette

Tim O’Brien is quoted in this article that showcases the continued importance of location in business.

 

March 13, 2013

Q&A with Pittsburghers

Pittsburgh Downtown Partnership

Tim O’Brien is featured in a Q&A in the run-up to the Pittsburgh St. Patrick’s Day Parade, for which he handles communications.

 

July 30, 2012

Managing Internal Expectations of the Media

The Public Relations Society of America’s PR Tactics

Tim O’Brien outlines what you can do to manage internal expectations of media relations activities.

 

February 11, 2010

White House Chief of Staff Provides Teachable Moment for Inclusive Communications

The Public Relations Society of America’s PR Tactics

In this article for PRSA’s PR Tactics, Tim O’Brien addresses some of the perception issues raised by an inappropriate comment from the White House Chief of Staff.

 

February 9, 2010

Oops! What to do When an Employee Says the Wrong Thing

The Society for Human Resource Management (SHRM) Blog

The national association interviewed Tim O’Brien for this article on what employers can and should do when employees use offensive language in communication.

 

September 1, 2009

Annual Reports are as Much for the Church as they are for Business Today

Church Executive

Tim O’Brien focuses on the value of annual reports to nonprofits and churches.

 

March 2009

Crises You Can Plan For: Preparing for the expected crisis

The Public Relations Society of America’s PR Tactics

Tim O’Brien provides key crisis communications steps you can take to prepare for crises that you know are coming.

 

October 2008

Mature Citizens Can Make or Break the Best of Plans

School Planning & Management

In this article, Tim O’Brien explores the issues associated with siting projects for school districts and one of the most challenging demographics for winning broad-based community support.

 

2006

The Essentials of Corporate Communications and Public Relations

Harvard Business School Press

Tim O’Brien was interviewed for Chapter 7 of this Harvard Business Press book where it centers on issues management and crisis communication.

 

2006

PR News Crisis Management Guidebook

PR News Publishing

Tim O’Brien contributed to Chapter 9, the portion of the book devoted to crisis communications planning.  His piece, “Why Some Crisis Plans Miss the Boat,” has been widely cited.

 

July 26, 2004

Analysis: Crisis Communications – Industry Rumors Challenge Even the Savvy PR Veteran

PR Week

Tim O’Brien featured in an article on how to address rumors in crisis situations.