With all of the recent media attention on Silicon Valley, layoffs, economic troubles and oftentimes rogue employees talking to reporters, I came across something called the Tech Worker Handbook, which apparently is an online guide to help tech workers navigate media relations, legal issues, surveillance, and telling their own stories to the media or others.… Read the rest
Category Archives: Content Development & Writing
PR: Make Sure You’re Talking to the Right Specialist
Recently, I was talking to someone who’s about to start his own business. He needed legal advice and decided to get it from a friend who’s also an attorney. It didn’t matter to him that the attorney mostly deals with intellectual property matters, and my friend’s needs centered on start-up issues and contracts. A lawyer’s a lawyer, right?… Read the rest
Public Relations: Don’t Just Articulate…Resonate
One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.
More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest
Pause This Memorial Day to Thank Someone Who Died for Your Freedoms
Memorial Day has become a lot of things, but as its very name implies, it’s not intended to be any of those things.
It’s a three-day weekend, the official start of summer in America, a chance to picnic with friends and family. Barbecue and cookout season is in full swing. What’s your favorite grill recipe?
It’s a day for parades, and perhaps a visit to the cemetery to remember our lost loved ones.… Read the rest
Issues Management: Choose Your Words Carefully
When you are faced with the need to manage an issue on behalf of your organization, choose your words carefully. This may sound like I’m telling you to be careful not to use certain words that may offend, which is partially true, but if this is all you take away, you’re setting yourself up for defeat.… Read the rest
Media Relations: Getting Started
One of the more common questions new clients have when it comes to media relations is, “How do we get started?”
Here’s a quick summary.
Information-gathering/Discovery – Anyone who’s a fan of legal or crime dramas is familiar with the term “discovery.” This is the phase of the legal case where the attorneys work to ‘discover’ as much information about the case as possible.… Read the rest
Marketing Communications: Performance is Downstream from Values
There is a fine line between what used to be called “cause marketing” and disingenuous virtue signaling in your marketing communications programs. I tend to prefer neither, and much prefer when your actual corporate values stand for something.
An example of the disingenuous kind of virtue signal marketing is when brands and marketers use “greenwashing” strategies.… Read the rest
Media Relations: What to Do When There is Nothing to Pitch
A lot of media relations programs stagnate when the organization has nothing new to talk about. PR teams sit and wait for something to happen so that they can create a news release or a news alert. They wait for the organization’s management or the client to tell them something new is happening or about to happen within the organization.… Read the rest
Doing a Podcast Interview? Come Armed with Stories
After producing over 240 episodes of my podcast called Shaping Opinion, I’ve interviewed a wide range of people, some who’ve had a lot of experience with media interviews, and others not so much.
Still, for the better guests, it really didn’t matter how much experience they’ve had doing interviews so long as they could tell a story.… Read the rest
Media Relations: Don’t Guarantee Specific Media Results
Let me tell you about two situations where companies wanted me to guarantee specific media results. Both were foreign-owned firms, which is relevant from a media culture perspective.
The first one was a steel service center that sold piping for industrial uses. It had approached me about possibly working with them on public relations matters in the U.S. … Read the rest