It doesn’t matter whether it’s a multi-million-dollar communications campaign or a single tweet, a professional communicator should know the answers to these 8 questions before touching that keyboard, mouse or computer screen:
If you don’t know why you are communicating, there is a good chance you will miss the mark in any number of ways.… Read the rest
Just a few years ago, the public relations industry threw its resources at an issue that has plagued PR for decades – how to measure public relations performance. The end result was a haughty name for a set of seven principles for PR measurement.
They’re known as “The Barcelona Principles” because in 2010, that’s where the measurement leaders from across the PR field got together to vote these seven principles into practice.… Read the rest
Over the years when we’ve handled workplace communications issues, we have done research. Sometimes it’s been qualitative. Think employee focus groups. Other times it’s been quantitative. Think employee surveys.
When we do employee research, the purpose for each project may change but one thing almost never does. There is usually a credibility and trust gap between hourly or line employees and their immediate supervisors or front-line managers.… Read the rest
I had a conversation with a recent graduate I know who is working on a project that involves no small amout of public relations, marketing and promotional work. As you might expect, he gained a lot of traction from the start using social media sites that included Instagram, Facebook, Twitter and Snapchat.
It was amazing to see how creative he was at leveraging the power of the many apps he used, much of which was done on nothing more than his smart phone.… Read the rest
The following post originally ran on November 20, 2012 on PR, Pure & Simple:
It was just a few years ago that I learned the Thanksgiving holiday as we know it today, at least the one where the Dallas Cowboys and Detroit Lions aren’t playing football, is actually rooted in a decision by President Abraham Lincoln in 1863.… Read the rest
One of the most common myths around the practice of ghostwriting is that they aren’t the speaker’s words. When done right, nothing could be further from the truth.
The key to effective ghostwriting is to capture the essence, the tone, and most importantly the message the speaker wants to deliver and needs to deliver, and to create and execute a process for doing so without placing undue demands on the speaker’s time and attention.… Read the rest