There is a fine line between what used to be called “cause marketing” and disingenuous virtue signaling in your marketing communications programs. I tend to prefer neither, and much prefer when your actual corporate values stand for something.
An example of the disingenuous kind of virtue signal marketing is when brands and marketers use “greenwashing” strategies.… Read the rest
A lot of media relations programs stagnate when the organization has nothing new to talk about. PR teams sit and wait for something to happen so that they can create a news release or a news alert. They wait for the organization’s management or the client to tell them something new is happening or about to happen within the organization.… Read the rest
After producing over 240 episodes of my podcast called Shaping Opinion, I’ve interviewed a wide range of people, some who’ve had a lot of experience with media interviews, and others not so much.
Still, for the better guests, it really didn’t matter how much experience they’ve had doing interviews so long as they could tell a story.… Read the rest
Let me tell you about two situations where companies wanted me to guarantee specific media results. Both were foreign-owned firms, which is relevant from a media culture perspective.
The first one was a steel service center that sold piping for industrial uses. It had approached me about possibly working with them on public relations matters in the U.S. … Read the rest
A few quick words about getting to know your targeted audience. Whether your organization has been around for a while or it’s a start-up, one of the oftentimes missed opportunities is to really dig in, identify and get to know your targeted audience or market.
In the communications business, this focus gravitates to the creation of the persona or avatar of your ideal stakeholder and targeted audience. … Read the rest
Long before the pandemic, communications consulting firms and PR agencies fell into certain categories. You had your big multi-national firms, usually based in places like New York, Chicago or Los Angeles. Then you had local or regional firms.
In each of these cases, the firms touted their fashionable addresses in their hometowns as part of their brand identities.… Read the rest
Welcome to our blog! We’re glad you’re here, but your being here is no accident.
You were brought here because you saw a social media post, perhaps on LinkedIn, Facebook or Twitter. Or, you were using Google or some other search engine to find something and you wound up here. But it’s not that simple.… Read the rest
In the last blog post, we talked about the need to “treat” your room or soundproof it for better recording results. If you properly treat your recording environment, you can save a lot of money on gear.
Last year I interviewed another podcaster who professionally built a small room in his basement to serve as a truly soundproof studio for recording his podcast.… Read the rest
Let’s get right to it. One of the biggest mistakes you can make when it comes to launching a podcast is going out too soon.
There are a lot of platforms and technologies out there that can make it so easy to create and launch that first episode that you could easily skip all of the most important steps that go into launching a successful podcast.… Read the rest
One of the more hotly contested issues among some podcasters is whether or not you need to edit your podcast. I’m going to weigh in quite strongly, but before I do, I must point to the exception.
If your podcast is a combination of video and audio formats, editing can be quite a challenge and may limit what you can do in terms of practical editing.… Read the rest