You Want to Know How to Create a Powerful Key Message? Try this.

hint-its-not-about-business

In my media training work, I once worked with a colleague who liked to handle the portion of the workshop on key messaging. That segment included classroom lecture followed by an independent exercise.

She would “click” to the Powerpoint slide that featured this question:

“What is the meaning of life?”

Then she would ask the group to spend a few minutes writing their own individual and personal answers to the question.… Read the rest

Reputation Savers: 8 Incredibly Simple Questions to Answer Before Every Communication

think-before-you-clickIt doesn’t matter whether it’s a multi-million-dollar communications campaign or a single tweet, a professional communicator should know the answers to these 8 questions before touching that keyboard, mouse or computer screen:

#1. Why are we doing this?

If you don’t know why you are communicating, there is a good chance you will miss the mark in any number of ways.… Read the rest

Finally! An answer to the question, “How do you measure public relations?”

Barcelona PrinciplesJust a few years ago, the public relations industry threw its resources at an issue that has plagued PR for decades – how to measure public relations performance. The end result was a haughty name for a set of seven principles for PR measurement.

They’re known as “The Barcelona Principles” because in 2010, that’s where the measurement leaders from across the PR field got together to vote these seven principles into practice.… Read the rest

The Most Embarrassingly Common Problem We Find When We Do Employee Research

Workplace Communications, PittsburghOver the years when we’ve handled workplace communications issues, we have done research. Sometimes it’s been qualitative.   Think employee focus groups.  Other times it’s been quantitative. Think employee surveys.

When we do employee research, the purpose for each project may change but one thing almost never does. There is usually a credibility and trust gap between hourly or line employees and their immediate supervisors or front-line managers.… Read the rest

When a Crisis Hits You Can’t Rely on a Template

Extinguisher

As with any professional discipline, the way crisis communications is practiced can follow different approaches, or different schools of thought. This is particularly the case when it comes to crisis communications planning.

Just recently, I told a group of college students an old story for me of how I once had to rewrite a crisis communications plan where there was so much tutorial information up front that its Table of Contents appeared on page 36!… Read the rest

Five Things to Do When Tragedy Takes Over the News Cycle

Crime Scene TapeLast week when two terrorists attacked and killed 14 people and wounded scores of others in San Bernadino, the story took control of all major media.  Cable news networks went live non-stop.  Regular programming on the major networks was preempted by “Special Reports.”  The Internet lit up with information, news, speculation, commentary and even efforts by people directly affected to connect with family and friends.… Read the rest

8 Spokesperson Critical Success Factors

shutterstock_116176801You’ve been tasked with speaking on behalf of your organization to the public. Maybe it’s the media, or maybe you’re going to speak at a community event or town hall-style meeting.

Regardless, there are two things you know: first, that there are so many uncontrollable variables that you never really know what you may be asked; second, once it starts, there is good potential that word-of-mouth, social media and possibly professional reporters in the audience will amplify and extend the life of your words.… Read the rest