Tech Workers: Nothing is Off the Record

media coaching

With all of the recent media attention on Silicon Valley, layoffs, economic troubles and oftentimes rogue employees talking to reporters, I came across something called the Tech Worker Handbook, which apparently is an online guide to help tech workers navigate media relations, legal issues, surveillance, and telling their own stories to the media or others.… Read the rest

Public Relations: How to Use Tactics to Get to Strategy

PR Strategy

Back when I worked at The Big Agency, I as in charge of the executive visibility program for the CEO of a major national consulting firm.  We had established a general strategy, a message platform, complete with over-arching themes, and had built the program primarily around two tactical areas: speeches and bylined articles.

To any experienced public relations pro, this is nothing fancy.… Read the rest

Five Ways to Change Someone’s Mind

persuasion

For as long as I’ve been in the business of public relations, the Holy Grail of communication is being able to change someone’s mind. To persuade that person.

To be sure, there are no full-proof techniques or magic tricks, but it is possible. As you might suspect, there are a couple of foundational ingredients you need before you can do so.… Read the rest

Public Relations: Don’t Just Articulate…Resonate

PR messaging

One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.

More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest

Issues Management: Choose Your Words Carefully

Words have power

When you are faced with the need to manage an issue on behalf of your organization, choose your words carefully. This may sound like I’m telling you to be careful not to use certain words that may offend, which is partially true, but if this is all you take away, you’re setting yourself up for defeat.… Read the rest

Why TV News Doesn’t Cover Local Business Stories

TV news

The landscape for pitching local news stories has shrunk dramatically in recent years. Not only have newspapers transitioned to mostly online platforms, drastically cutting newsroom staffs, but the platforms and newscasts have changed as well.

There simply isn’t the space, the airtime or the available newsroom staff to cover all of the news they may have covered as recently as three-to-five years ago.… Read the rest

Media Relations: Getting Started

starting gate

One of the more common questions new clients have when it comes to media relations is, “How do we get started?”

Here’s a quick summary.

Information-gathering/Discovery – Anyone who’s a fan of legal or crime dramas is familiar with the term “discovery.” This is the phase of the legal case where the attorneys work to ‘discover’ as much information about the case as possible.… Read the rest

Public Relations: How Much Will It Cost?

PR budget

For as long as I’ve been in the PR business, the format of just about every proposal I’ve created and every proposal I’ve read features the budget page at the end. There’s a purpose for this. It’s important to talk about what you’re going to do before talking about how much it will cost. This is logical and it’s very important to both the sales and purchasing process.… Read the rest