A Holiday Gift for Yourself: A Fresh Start

New Year

My first impulse for this blog post, which is centered on wishing you the very best holiday season, was to search my past for a story that might resonate. Or, to try to think of a unique perspective or lesson from the holiday season that we could apply to the work of public relations.

But the truth is, if your holiday season is like mine, you have mixed feelings.… Read the rest

Tech Workers: Nothing is Off the Record

media coaching

With all of the recent media attention on Silicon Valley, layoffs, economic troubles and oftentimes rogue employees talking to reporters, I came across something called the Tech Worker Handbook, which apparently is an online guide to help tech workers navigate media relations, legal issues, surveillance, and telling their own stories to the media or others.… Read the rest

Public Relations: How to Use Tactics to Get to Strategy

PR Strategy

Back when I worked at The Big Agency, I as in charge of the executive visibility program for the CEO of a major national consulting firm.  We had established a general strategy, a message platform, complete with over-arching themes, and had built the program primarily around two tactical areas: speeches and bylined articles.

To any experienced public relations pro, this is nothing fancy.… Read the rest

Five Ways to Change Someone’s Mind

persuasion

For as long as I’ve been in the business of public relations, the Holy Grail of communication is being able to change someone’s mind. To persuade that person.

To be sure, there are no full-proof techniques or magic tricks, but it is possible. As you might suspect, there are a couple of foundational ingredients you need before you can do so.… Read the rest

Pause This Memorial Day to Thank Someone Who Died for Your Freedoms

Memorial Day has become a lot of things, but as its very name implies, it’s not intended to be any of those things.

It’s a three-day weekend, the official start of summer in America, a chance to picnic with friends and family. Barbecue and cookout season is in full swing. What’s your favorite grill recipe?

It’s a day for parades, and perhaps a visit to the cemetery to remember our lost loved ones.… Read the rest

Taking Your Podcast to the Next Level Starts with Content

podcast coach

One of the most important steps toward taking a podcast to the next level is also one of the most commonly skipped steps. There may be many reasons for this, from not wanting to confront limitations, to the fact that there are so many different types of podcasts and podcasters, so there isn’t one standard. But if I had to guess, I’d say the leading one is that this step is not so simple or easy.… Read the rest

Baseball and the Fine Art of Selling ‘Hope’

baseball

The following blog post was originally posted on January 28, 2020, just before the pandemic that would change everything. Baseball wasn’t the same that year or since. In anticipation of next week’s MLB Opening Day games across the country, we’re re-posting this slightly updated version.

The grass on baseball fields in Florida and Arizona is getting lush right now, ready for the annual rite that is Major League Baseball spring training and those sunny exhibition games.… Read the rest

Media Relations: Building a Stronger SME Pool

podcast interview

One of the biggest challenges in media relations is not only having the right spokesperson on a given topic but having enough subject matter experts (SMEs) to go around.

Not every organization or every media relations program can be solely reliant on one spokesperson for everything. No matter how large or small your organization, it may not be fitting for that one person to try to speak to everything.… Read the rest