School is back in session, and in the crisis communications field that means a new year of school-centric crises. Expect some of the following in the coming months:
- Viral videos of students fighting, bullying and ganging up on defenseless kids;
- In-classroom videos of teachers saying or doing improper things;
- Reports of drug overdoses or illicit transactions taking place on school property;
- Questionable class assignments or test questions from teachers that show up on social media or in the news media;
- Teachers or students arrested or investigated for questionable activities outside the classroom;
- Reports of improper relationships between some teachers and students;
- Outrage from parents in the media and at school board meetings over decisions, policies or events;
- And tragically, more active shooter situations.