Revisiting the Core Values of the St. Patrick’s Day Brand

This year will be the seventh Pittsburgh St. Patrick’s Day Parade where I’ve handled PR and communications, and it’s a labor of love, to be sure.shutterstock_255701698

Over the past seven years, I’ve been reminded of something we often preach in communications. “Let’s get back to the core values of the brand.”

Brands all over have a tendency to stray from their roots, particularly as they grow in popularity.… Read the rest

Employees are Your Biggest Investors

shutterstock_129614810A doctor once explained to me the reason they call his work the “medical arts” and not “medical science.” He explained that while science plays a huge role in the diagnosis and treatment of patients, at the end of the day it was his call, or that of a medical team on what to do with all the information they receive. … Read the rest

The Question for Bill Flanagan: What’s the Driver Behind “Our Region’s Business?”

If you’ve watched television in Pittsburgh for any length of time, chances are pretty good you’re familiar with Bill Flanagan. These days you’ll find him on WPXI-TV on Sundays as producer and host of Our Region’s Business, a Sunday morning business affairs program. Many people may know Bill for his many years as a reporter for KDKA Television.… Read the rest

2016: A Year of Anniversaries

2016Every year is a year of anniversaries. Not one passes without some event of historical of social significance taking place.  We tend to like anniversaries with round numbers best, and usually, but not always in increments of ten – 10th, 20th, 25th, 30th, 40th and 50th. … Read the rest

Eat’n Park “Christmas Star” Creator Reflects on Iconic Commercial

Craig Otto remembers a veteran commercial music composer watching the final product of Craig’s first television commercial and telling him to pack it up and take a serious look at working in children’s television.

“’You’ll never be able to top this,’ he told me,” said Craig of the spot that earned such high praise.  The year was 1982, and the ad in question was the now iconic Eat‘n Park  “Christmas Star” commercial.… Read the rest

10 Things to Know about Doing PR in Pittsburgh

From its own special language, Pittsburghese, to an exceptional pride in its sports teams and a yellow ”terrible” towel, Pittsburgh is unique.  With this in mind, doing PR in Pittsburgh carries with it some very region-specific challenges and characteristics.  Here are ten:

  1. Unless it’s Steelers-related, never plan an event on Steelers’ game day. I’ve been told that the best time to do your grocery shopping in Pittsburgh and avoid the crowds is when the Steelers are playing.
Read the rest