One of the more popular means for consuming information for Internet users is video, yet video remains one of the more difficult channels to sustain for organizations. Why?
It all comes down to time, money, daily disruptions and constantly changing priorities.
You can commit to a social media schedule or even a blog schedule, because staff members can create the content on a somewhat more flexible schedule.… Read the rest
A few quick words about getting to know your targeted audience. Whether your organization has been around for a while or it’s a start-up, one of the oftentimes missed opportunities is to really dig in, identify and get to know your targeted audience or market.
In the communications business, this focus gravitates to the creation of the persona or avatar of your ideal stakeholder and targeted audience. … Read the rest
Long before the pandemic, communications consulting firms and PR agencies fell into certain categories. You had your big multi-national firms, usually based in places like New York, Chicago or Los Angeles. Then you had local or regional firms.
In each of these cases, the firms touted their fashionable addresses in their hometowns as part of their brand identities.… Read the rest
Welcome to our blog! We’re glad you’re here, but your being here is no accident.
You were brought here because you saw a social media post, perhaps on LinkedIn, Facebook or Twitter. Or, you were using Google or some other search engine to find something and you wound up here. But it’s not that simple.… Read the rest
In the last blog post, we talked about the need to “treat” your room or soundproof it for better recording results. If you properly treat your recording environment, you can save a lot of money on gear.
Last year I interviewed another podcaster who professionally built a small room in his basement to serve as a truly soundproof studio for recording his podcast.… Read the rest
Let’s get right to it. One of the biggest mistakes you can make when it comes to launching a podcast is going out too soon.
There are a lot of platforms and technologies out there that can make it so easy to create and launch that first episode that you could easily skip all of the most important steps that go into launching a successful podcast.… Read the rest
One of the more hotly contested issues among some podcasters is whether or not you need to edit your podcast. I’m going to weigh in quite strongly, but before I do, I must point to the exception.
If your podcast is a combination of video and audio formats, editing can be quite a challenge and may limit what you can do in terms of practical editing.… Read the rest
One of the most important steps toward taking a podcast to the next level is also one of the most commonly skipped steps. There may be many reasons for this, from not wanting to confront limitations, to the fact that there are so many different types of podcasts and podcasters, so there isn’t one standard. But if I had to guess, I’d say the leading one is that this step is not so simple or easy.… Read the rest
As a blogger, a contributor to business and trade media, and as a podcaster, I get my share of pitches from fellow PR professionals. One of the things I notice quite often is how the pitches usually center on assumptions, ‘revelations,’ or other news hooks that are all about things we already know.
A new study finds that consumers avoid higher prices and go for discounts.… Read the rest
The following blog post was originally posted on January 28, 2020, just before the pandemic that would change everything. Baseball wasn’t the same that year or since. In anticipation of next week’s MLB Opening Day games across the country, we’re re-posting this slightly updated version.
The grass on baseball fields in Florida and Arizona is getting lush right now, ready for the annual rite that is Major League Baseball spring training and those sunny exhibition games.… Read the rest