While the term “public relations” is often associated with media relations or publicity, it encompasses communications programs designed to leverage relationship-building efforts directly and through the use of third-party alliances and endorsements.
The most common characteristics of strategic public relations are two-way, interactive communication, oftentimes in person, and just as often through every media channel required; the effort to build a relationship, not just deliver a message; and the understanding that credibility is often best attained through third-party endorsements in the form of media coverage, or third-party alliances.
When it comes to media relations, publicity/media outreach is a cornerstone discipline, but just as important is having the ability to monitor, analyze and effectively respond to media activity.
Good PR programs involve extensive preparation, from planning and message development, to spokesperson identification, and the best means to deliver your messages. O’Brien’s Public Relations and Media Relations services include:
- Public relations and media relations planning
- Media response counsel
- Media outreach/publicity
- Secondary and primary media research and analysis
- Press conference planning and implementation
- Media interview coaching and training
- Interview preparation support
- Key messages and themes development
- Writing for all channels
- Crisis communications and issues management media relations
- Editorial board meeting coordination
Public Relations & Media Relations Experience
O’Brien has worked with all major media on a broad range of stories for decades. The following is a sampling of media with which we have worked and continue to work:
- Wall Street Journal
- New York Times
- Associated Press
- U.S. News & World Report
- Washington Post
- USA Today
- ABC Television News
- CNN Television News
- National Journal
- National professional and industry trade media
- Regional media
- Local media
Learn more about our Media Relations and Public Relations services.