Why Boeing Should Hold Off on Apologizing

It’s been a few weeks now, and I’ve seen the usual pattern among some PR consultants in various media taking Boeing to task.

I’ll get to the predictable PR narrative in a second, but if you need an update on the situation, there have been two plane crashes in the past five months that have been blamed for missing certain safety technologies on the Boeing 737 Max, a successor to the highly common Boeing 737 aircraft.… Read the rest