One of the more common questions new clients have when it comes to media relations is, “How do we get started?”
Here’s a quick summary.
Information-gathering/Discovery – Anyone who’s a fan of legal or crime dramas is familiar with the term “discovery.” This is the phase of the legal case where the attorneys work to ‘discover’ as much information about the case as possible.… Read the rest
A few quick words about getting to know your targeted audience. Whether your organization has been around for a while or it’s a start-up, one of the oftentimes missed opportunities is to really dig in, identify and get to know your targeted audience or market.
In the communications business, this focus gravitates to the creation of the persona or avatar of your ideal stakeholder and targeted audience. … Read the rest