Communications Audits: Don’t Hire a PR Consultant to Tell You Only What You Want to Hear

Posted on March 9, 2022July 20, 2023

A while back, a client hired me to conduct a PR and brand audit of the organization. The process involved establishing a set of questions to be used in interviews with a cross-section of key stakeholders. This sort of research always serves to tell an organization how it’s perceived among those most important to it, how they process information, where they get it and more.… Read the rest

Communications Planning: Know the Difference Between Objectives and Strategy

Posted on February 17, 2022July 20, 2023

One of the most confused aspects of communications planning is the part where the planner must differentiate between the “Objectives” portion of the plan and the “Strategy” portion.

All too often it’s because the author of the plan isn’t clear on the difference between the two. This will be a short blog post, so let’s get right to it.… Read the rest