Beware of Language that Dehumanizes

language

As the country and the world become even more divided along political, religious or national lines, language is increasingly used to dehumanize its targets. Language itself is being weaponized so as to condition people to consider the targets of that language as less than human.

This allows for the justification of committing any number of unethical, immoral or even atrocious acts toward them.… Read the rest

Communications Audits: Don’t Hire a PR Consultant to Tell You Only What You Want to Hear

communications audit

A while back, a client hired me to conduct a PR and brand audit of the organization. The process involved establishing a set of questions to be used in interviews with a cross-section of key stakeholders. This sort of research always serves to tell an organization how it’s perceived among those most important to it, how they process information, where they get it and more.… Read the rest