The next time you hear a guru tell the communications industry or public relations field to answer his wakeup call, hit the snooze button.
Let me explain. Consider this story from my relatively short Boy Scout career. In that time, I went on many campouts. Without fail, there was always that kid who woke up before everyone else. … Read the rest
In my media training work, I once worked with a colleague who liked to handle the portion of the workshop on key messaging. That segment included classroom lecture followed by an independent exercise.
She would “click” to the Powerpoint slide that featured this question:
Then she would ask the group to spend a few minutes writing their own individual and personal answers to the question.… Read the rest
I had a conversation with a recent graduate I know who is working on a project that involves no small amout of public relations, marketing and promotional work. As you might expect, he gained a lot of traction from the start using social media sites that included Instagram, Facebook, Twitter and Snapchat.
It was amazing to see how creative he was at leveraging the power of the many apps he used, much of which was done on nothing more than his smart phone.… Read the rest