Make Sure Your PR Counsel Knows Its Loyalties

For as long as I can remember, one of the challenges as a communications counselor to clients has been a general mistrust some managers and a few lawyers have had when it comes to discretion and the potential for news media leaks of proprietary information.

More to the point, I’ve seen instances where managers and attorneys tend to hold on to vital information until that last possible moments before public disclosure because they fear that if they provide that information to the communications function too soon it will find its way into the news media before its time.… Read the rest

Should Your Company Take a Position on a Highly Charged Social or Political Issue?

We have to get real on this. If you’re wondering why you’re seeing major corporations or brands take stances on highly charged social and political issues, it’s unlikely that they’ve all simultaneously discovered their socially aware or politically activist convictions that no one knew existed before.

The crisis and issues manager in me that’s been around for a few decades tells me something else.… Read the rest

How to Communicate Change Management Like a Boss

You may never have heard of Herclitus, but something he said a couple thousand years ago is as relevant today as it was when he lived around 500 BC. The Greek philosopher is credited with saying, “Change is constant.”

I would suspect that even he would be amazed at the pace at which the world seems to change today.… Read the rest

6 Smart Ways to Read an Annual Report

Annual Reports, Public Relations, PittsburghChances are you have a 401(k) or retirement account, and when the mail comes, you may get an annual report once in a while. It may be from a fund, or the annual report may be from a company.

Or, as a professional, you may have reason to do some research on a company, which may involve reading everything you can about that company including the annual report.… Read the rest

Make Sure Your Communications Program Isn’t Flying Blind

O’Brien Communications now has a YouTube channel.  This is part of our effort to broaden our platform for communication and to leverage video as it gains traction with the continued explosion of mobile.

The video below, at just over one minute in length, is one of the first we’ve produced for YouTube.  In this installment, we cover the basics of a communications health check-up, or communications audit. … Read the rest