There are four kinds of crisis communications experts. Spoiler alert. You only need one of them.
Here they are:
The reason you only need one is because only one of these four has actually managed a crisis before. If you’re not sure which one is the one you need, we’ll get there.… Read the rest
You can’t predict the future, and with that in mind, you can’t predict every crisis before it may happen. But one of the things I’ve built into crisis planning over the years is an early-warning process for anticipating and identifying potential crises.
There’s no magic to it. Mostly, it’s a matter of constant vigilance and discipline in monitoring your own intelligence channels.… Read the rest
I have some friends who avoid the stress of planning for their annual summer vacation by not planning for it. Yes, they take a vacation every year, and they always have a good time in a nice place. But they don’t plan for it, at least not in the way you may think.… Read the rest
What do you do if a resident of an assisted living facility “elopes” and no one can find him? Or when caregivers are accused of possibly mistreating patients and residents?
These are just two of the hypothetical scenarios we had to address recently when we helped an assisted living facility update its crisis communications plan and conduct media coaching for senior leadership.… Read the rest
As with any professional discipline, the way crisis communications is practiced can follow different approaches, or different schools of thought. This is particularly the case when it comes to crisis communications planning.
Just recently, I told a group of college students an old story for me of how I once had to rewrite a crisis communications plan where there was so much tutorial information up front that its Table of Contents appeared on page 36!… Read the rest