One thing that gets talked about a lot in the public relations business is crisis communications. You read articles like this one, perhaps you go to conferences or participate in webinars on the topic. You follow people on social media who give you a steady diet of crisis PR tips and tricks. But what is the current state of your crisis management readiness?… Read the rest
In my experience, clients who’ve already come under attack by activists and the media before tend to be more understanding of the situation than you might expect. They are usually much more open to counsel, and they also tend to be more accountable and transparent than they are portrayed.
On the other hand, I’ve also had the chance to work with some organizations that until a particular crisis situation, they had been considered media darlings.… Read the rest