Facebook Privacy: A 2009 PR Strategist Article had a Point

In 2009, I wrote a piece for PRSA’s Public Relations Strategist on the dawn of social media and privacy issues. At the time, it made the rounds in PR ethics circles, but given the recent Facebook crisis, I thought I’d revisit it, nine years later. It still holds up, perhaps more now than ever:

PR Strategist – Ethics and Social Media – Spring 2009

“Social networking media are essentially a virtual gold mine for marketers and professional communicators. While social networking media platforms have created opportunity by enabling individuals and organizations to connect in exciting new ways, the offshoot of this activity — mountains of data — presents major new challenges for communications professionals, all rooted in the issue of privacy. The purpose of this is not to provide all of the answers, but rather to raise important questions about the issue of privacy so that the PR profession can lunge into this new era without blinders.”