Gen X: Challenging the PR Field’s Sacred Cows

sacred cows in PR

The term, “sacred cow” is a common metaphor to mean something that is “often unreasonably immune from criticism or opposition.” Its origins in everyday English usage can be traced back to the early 20th Century, when linguists observed how the Hindus venerated the cow.

The PR field has its share of sacred cows, which are theories, practices and concepts that until now have been unchallengeable.… Read the rest