In a survey the Pew Research Center conducted in January, Americans said they are most concerned about “the economy, health care costs, education and preventing terrorism.”
Pew said this is not a major change from a year ago, but there are some slight shifts.
Seventy percent of those surveyed said that improving the economy is still a high priority but not as dominant as it was in previous years. A likely explanation for this is that since the economy has gained strength over the past two years, economic issues are less of a concern, and other concerns have risen higher.
When the recession was still fresh in peoples’ minds in 2011, 87 percent of survey participants then said the economy was the highest priority. Based on this trend, should the economy continue to improve, it would appear to us that concern over the economy will likely lessen.
Case in point, 50 percent of those surveyed by Pew said concern over the employment situation is a high priority. This as unemployment rates have fallen significantly. Back in 2011 when unemployment levels were much higher, so were employment concerns. Pew said it found that in 2011 87 percent considered employment a high priority.
Sixty-seven percent of those surveyed told Pew that defending the U.S. from possible terrorist attacks remains a high priority.
Other priorities cited by Pew:
- Reducing health care costs (69 percent said it’s a high priority);
- Improving the educational system (68 percent said it should be a high priority);
- And Pew said that “about two-thirds also say that taking steps to make the Social Security (67 percent) and Medicare (67 percent) systems financially sound are top priorities for the country.”
Pew said it conducted the survey from January 9 to 14, 2019, and received responses from 1,505 adults.
Public Relations Implications
While the Pew survey captures the national mood in a broad sense, its findings can also help companies and other organizations better understand what’s on the minds of their employees, customers and other important stakeholders.
When talking to employees this year, for example, while employers may have good news with regard to performance and employment opportunities, it will be equally important to communicate with employees on what is being done to better manage and control health insurance costs.
That’s just one example. What are your thoughts? Tweet to us at @OBrienPR.