The Rock and Roll Hall of Fame and Museum first opened in September 1995 in Downtown Cleveland, and it took me until just recently to make the two-and-a-half-hour drive to visit it. The visit was as much underwhelming as mesmerizing, which is why it may be worth looking at it from a public relations perspective.

While some major renovations are planned for later this year, I’m not sure they will be the medicine the Hall of Fame may need. … Read the rest