One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.
More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest
One of the mistakes people make when they point out someone else’s hypocrisy is that they assume that everyone understands that the inherent inconsistency undermines the credibility of the hypocrite.
Years ago, that may have been more practical but not today.
One of the more glaring examples of this is when a group of students who don’t like a visiting guest speaker, so they decide to shout down that speaker when he comes to campus.… Read the rest