Five Ways to Change Someone’s Mind

persuasion

For as long as I’ve been in the business of public relations, the Holy Grail of communication is being able to change someone’s mind. To persuade that person.

To be sure, there are no full-proof techniques or magic tricks, but it is possible. As you might suspect, there are a couple of foundational ingredients you need before you can do so.… Read the rest

Public Relations: Don’t Just Articulate…Resonate

PR messaging

One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.

More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest