Taking Your Podcast to the Next Level Starts with Content

podcast coach

One of the most important steps toward taking a podcast to the next level is also one of the most commonly skipped steps. There may be many reasons for this, from not wanting to confront limitations, to the fact that there are so many different types of podcasts and podcasters, so there isn’t one standard. But if I had to guess, I’d say the leading one is that this step is not so simple or easy.… Read the rest

Media Relations: How Not to Screw Up a Podcast Interview

podcast mic

Over the past four years, I’ve conducted over 225 interviews for my podcast called Shaping Opinion, and prior that, I’ve spent decades handling media relations, conducting media coaching and training and working with clients on the full range of public relations activities. After all of that, I can honestly say, the public relations profession is dropping the ball on podcast interviewing.… Read the rest

Media of the Mind: The Podcast

My first love when it came to media was radio. It was the music, the personalities, the sounds, the voices, the unexpected, even the commercials. All of it. This was before formulaic formats and research-driven audio.

Soon, I found myself working in any number of studios at all hours of the day, and in the field, talking to listeners, talking to sources, working control boards, writing, planning, editing, producing, using microphones to capture voice and sound.… Read the rest