Long before the pandemic, communications consulting firms and PR agencies fell into certain categories. You had your big multi-national firms, usually based in places like New York, Chicago or Los Angeles. Then you had local or regional firms.
In each of these cases, the firms touted their fashionable addresses in their hometowns as part of their brand identities.… Read the rest
Anyone who’s ever hired a PR firm of any size is familiar with the common practice of “bait and switch.” This is where you meet with the senior agency staff numerous times during the courtship phase of the relationship. You’re impressed by the PR agency’s commitment to your business by having its best and most experienced people invest so much time in getting to know you and all of the communications challenges you face.… Read the rest