During the ten years I spent at global PR firm Ketchum, one of the things I benefited from was the firm’s commitment to professional development. In addition to gaining the experience of working with some of the world’s leading companies and organizations as clients, on some of their more challenging problems, if you worked for Ketchum, you knew you were an investment.… Read the rest
Tag Archives: PR
Media Relations: The Best Clients I Never Got
When interviewing for what would have been one of my first PR jobs, the CEO of a hospital asked me who I knew in local media. She wanted to find out if I brought a network to the job that would help her organization. Because I had worked in radio, TV and newspapers prior to this, while I knew most everyone in town, I also knew that didn’t matter.… Read the rest
A Holiday Gift for Yourself: A Fresh Start
My first impulse for this blog post, which is centered on wishing you the very best holiday season, was to search my past for a story that might resonate. Or, to try to think of a unique perspective or lesson from the holiday season that we could apply to the work of public relations.
But the truth is, if your holiday season is like mine, you have mixed feelings.… Read the rest
Tech Workers: Nothing is Off the Record
With all of the recent media attention on Silicon Valley, layoffs, economic troubles and oftentimes rogue employees talking to reporters, I came across something called the Tech Worker Handbook, which apparently is an online guide to help tech workers navigate media relations, legal issues, surveillance, and telling their own stories to the media or others.… Read the rest
Public Relations: How to Use Tactics to Get to Strategy
Back when I worked at The Big Agency, I as in charge of the executive visibility program for the CEO of a major national consulting firm. We had established a general strategy, a message platform, complete with over-arching themes, and had built the program primarily around two tactical areas: speeches and bylined articles.
To any experienced public relations pro, this is nothing fancy.… Read the rest
Five Ways to Change Someone’s Mind
For as long as I’ve been in the business of public relations, the Holy Grail of communication is being able to change someone’s mind. To persuade that person.
To be sure, there are no full-proof techniques or magic tricks, but it is possible. As you might suspect, there are a couple of foundational ingredients you need before you can do so.… Read the rest
PR: How to Prepare for a Media Interview in 5 Minutes
Worst-case scenario…you are just told you have to do a media interview in five minutes. Far-fetched? No.
It’s not uncommon for reporters to call, send an email, text or even post something on social media that begs a quick response. Even if they aren’t specifically calling to request a formal interview with you, you know you or someone in your organization needs to talk to them…NOW.… Read the rest
PR: Make Sure You’re Talking to the Right Specialist
Recently, I was talking to someone who’s about to start his own business. He needed legal advice and decided to get it from a friend who’s also an attorney. It didn’t matter to him that the attorney mostly deals with intellectual property matters, and my friend’s needs centered on start-up issues and contracts. A lawyer’s a lawyer, right?… Read the rest
Public Relations: Don’t Just Articulate…Resonate
One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.
More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest
Public Relations and the Power of the Unexpected
One of the hallmarks of good communications, good branding, good marketing, good crisis management and effective public relations is consistency. When people know what to expect from you – hopefully good things – your brand, your reputation and your effectiveness is enhanced.
When your stakeholders have the time to anticipate something good, and then you meet their expectations, the entire process works to deepen the impact of whatever you do.… Read the rest