I was accredited by the Public Relations Society of America (PRSA) in 1990. At the time, accreditation or that “APR” designation was relatively new and unproven. But since I was working for a big agency that covered the costs for things like this, I decided to go for it, and it worked out.… Read the rest
One of the curiosities in society, from the business sector to government and nonprofits, is that while there is common appreciation for the need for ethical behavior, we see far too many instances of unethical behavior.
Through my work in crisis and issues management, ethical decision-making is the number-one driver, not only because doing the right thing is, well, the right thing, but also because it’s the smart thing.… Read the rest
In 2009, I wrote a piece for PRSA’s Public Relations Strategist on the dawn of social media and privacy issues. At the time, it made the rounds in PR ethics circles, but given the recent Facebook crisis, I thought I’d revisit it, nine years later. It still holds up, perhaps more now than ever:
PR Strategist – Ethics and Social Media – Spring 2009
“Social networking media are essentially a virtual gold mine for marketers and professional communicators.… Read the rest