One of the most basic tenets of crisis communications is to plan for the worst and hope for the best. With that in mind, through my work, I’ve been looking at the potential downsides of employer mandates of vaccination for the COVID virus.

If you read the news coverage, reports on vaccine effectiveness are generally positive, yet we are starting to see anecdotal stories of people who have had negative reactions which were more than temporary and that still remain.… Read the rest