Media
March 26, 2024
As Boeing CEO plans his exit, PR pros warn that there’s still turbulence ahead | The Drum
The Drum
Tim says the leadership change at Boeing is just a first step, but an important one in the larger turnaround process.
March 6, 2024
Binance Launches Perfume in Bewildering Attempt to Attract More Women to Crypto
The Drum
Tim provides crisis communications insights tied to Binance’s recent PR stunt gone wrong.
March 1, 2024
Molson Coors Faces PR Crossroads Amid Ongoing Strike at Ft. Worth Brewery
The Drum
Tim provides some crisis communications insights based on his own experience in labor relations situations.
August 31, 2023
Book Excerpt: Redefining the communications audit: Assessing your crisis communications preparedness
Police 1
How public safety can assess the effectiveness of its communications.
August 9, 2023
The Bulldog Reporter
How to conduct a post-crisis review and debrief.
August 4, 2023
Book Excerpt: Put Crisis Communications on Your Radar
B2B News Network
Putting specific scenarios on your radar for crisis planning.
August 2, 2023
Agility PR Solutions
About Tim’s new crisis communications book.
August 2, 2023
The Six Lines of Defense to Isolate a Crisis
O’Dwyer’s PR News
How to isolate a crisis where it starts.
January 18, 2022
Give this media relations tactic a try: Sound bites for trending stories
Muck Rack Daily
Make it easier on reporters. See the results.
November 18, 2021
Five Questions to Ask Yourself Before Starting a Podcast
Muck Rack Daily
Before worrying about microphones, cables and recorders, make sure you’re doing it for all the right reasons, that you know what you want to say, and who you need to reach.
September 30, 2021
DIY Media Coaching: Using YouTube to Media Train Yourself
Muck Rack Daily
Nothing can take the place of real media training if you want to get ready for that big interview, but there are things you can do on your own to stay sharp.
August 26, 2021
9/11 at 20: Not Just Another Anniversary
Muck Rack Daily
Tim talks about a special series of interviews he conducted with people who were there on 9/11 to hear their stories. The World Trade Center, the Pentagon, Shanksville, Ground Zero, Flight 93 families, the White House Bunker, Air Force One. then he touches on some basic takeaways for communicators.
May 10, 2021
How PR Pros Can Defend Against Allegations of Disinformation
Muck Rack Daily
Does the PR profession have a future? Not if PR pros continue to support censorship in the name of stifling “disinformation,” AKA, someone else’s opinion.
April 14, 2021
The Key Components of Good Communication in Crisis
Supply Chain Brain
How to implement an effective crisis communications approach when the issue is the supply chain.
April 14, 2021
Brand Audits: Why Clients Pay Consultants to Tell Them What They Already Know
Muck Rack Daily
The reasons are many and good, but the reasons only reinforce why you hired that consultant to start with.
March 2, 2021
How to Media Train a Narcissist
Muck Rack Daily
When you you coach a CEO, you have to massage egos.
February 11, 2021
Media Pitch Coach: The art of finding and shaping the story
Muck Rack Daily
PR pros need to develop their skills at finding and shaping the story before pitching to the media.
February 5, 2021
People-first Language Improves Communication: A Mindset
Learning Solutions Magazine
You don’t need to focus on learning new words or phrases to communicate respectfully with people with disabilities. It’s all about mindset.
February 2021
Considerations for Employee Vaccine Programs
PRSA Strategies & Tactics
Not everyone is able to be vaccinated, which makes mandates impractical for millions, and they have legal standing. Here’s what to do.
January 15, 2021
Major Takeaways from the 2020 American Views Survey from Gallup and the Knight Foundation
Muck Rack Daily
The news media’s reputation is plummeting, and 2020 reinforced the nagging problems newsrooms face.
December 22, 2020
The Year of the Flash News Cycle
Muck Rack Daily
Tim digs in to how a new kind of news cycle has invaded the turf of the old one, but it comes and goes before you know it.
December 16, 2020
Do you want to convince or persuade? The difference is huge.
Tim explains how using these two words interchangeably sells one of them short.
November 17, 2020
Are Twitter Users an Accurate Reflection of Real Public Sentiment?
Muck Rack Daily
Tim breaks down who actually uses Twitter to illustrate why tweets are not a good reflection of majority public opinion.
November 6, 2020
Communicate to Protect Drivers and Protesters
Police 1
Tim details how law enforcement agencies can prevent disaster by communicating plans and policies up front.
October 21, 2020
The Crisis Communications Lessons of Gettysburg
Muck Rack Daily
Tim uses the Civil War battlefield of Gettysburg to illustrate some classic crisis communications lessons.
September 8, 2020
Crisis Communication: Senior Living Sector’s Challenges are in the Early Stage
McKnight’s Senior Living
Tim details some of the most pressing crisis communications challenges faced by senior living communities.
September 1, 2020
Why Transparency is Not a Magic Pill During a Crisis
Muck Rack Daily
Tim explains why transparency in and of itself is not a goal, and how an emphasis on transparency before all else can hinder internal investigations and information-gathering and dissemination in a crisis.
August 10, 2020
Hey PR Pro, Are You Too Smart for your Own Good?
Muck Rack Daily
Tim talks about overconfidence in PR planning and management.
July 6, 2020
Professional Services Branding: What are they saying about your firm when you’re not in the room?
Muck Rack Daily
Tim talks about the process he uses to help professional services firms uncover their real brand.
June 12, 2020
Time to Assess the Damage: A Pandemic Impact Assessment Could Help
Muck Rack Daily
Tim writes about how businesses and organizations can follow a process to regroup on the communications front in the wake of the 2020 pandemic.
May 27, 2020
How Communication Can Make a Difference During Workforce Reductions
Human Resource Executive
Tim wrote this article for the leading HR magazine on the right way to communicate when the subject is workforce reductions.
May 26, 2020
Why Social Isn’t Enough to Promote Your Podcast
The Jag Show Podcast
Tim joins host Jon Gay on his podcast to talk about podcast promotion and other topics.
May 14, 2020
How to Effectively Communicate Your Reopening Plans to Customers
CO – U.S. Chamber of Commerce
Tim is quoted on the subject of regaining customer confidence during the reopening process.
May 14, 2020
Why I Like Zoom for Remote Media Training
Muck Rack Daily
Tim talks about the advantages of remote media training.
May 13, 2020
Social Media Alone is Not the Way to Grow an Audience
Podcast Business Journal
Tim talks about one of the biggest myths around growing a podcast audience.
April 30, 2020
The Pandemic Makes it More Imperative to Vet Guests
Podcast Business Journal
Tim details how a rise in “pretender” threatens the credibility of podcasts in the wake of a pandemic.
April 21, 2020
How to be a Great Leader in a Crisis
CO – U.S. Chamber of Commerce
Tim is interviewed on the key factors in leading any organization through a crisis.
March 19, 2020
Choosing the Right Media Trainer to Prepare Your Spokespeople
Muck Rack Daily
Tim explains how some media trainers actually train you to fail.
March 18, 2020
Ways You Can Reduce Fear and Panic Right Now
Within the Realm Podcast
Tim talks to podcast host Steve Garrett about how listeners can respond to the COVID-19 outbreak as a calming force.
March 2020
Starting a Successful Branded Podcast
PR Strategies & Tactics
Tim covers some of the basics to starting a successful branded podcast.
March 2, 2020
Lead Balloon Episode 5, The Seinfeld Press Conference, with Tim O’Brien
The Lead Balloon Podcast
Tim joins host Dusty Weiss to tell the story of a press conference that reinforced Murphy’s Law.
March 2, 2020
When Activists Go After Podcasting Host Companies
Podcast Business Journal
Tim explores the issue of activists targeting podcast hosting companies to silence opposition.
February 26, 2020
O’Dwyers – Inside News of PR
Tim provides analysis of his first 100-plus interviews with people who shed light on how our opinions are shaped.
February 18, 2020
Branded Podcasts: Series or Episodic?
Podcast Business Journal
Tim draws some key distinctions that will help brands decide how to approach their podcasts.
February 17, 2020
Thrive Global
After podcast interviews with over 100 notables, Tim says the lessons are deep and timeless.
February 10, 2020
Are RFPs Worth the Time for PR Professionals?
Muck Rack Daily
Tim covers some of the common challenges and questions consultants face when they decide whether to pursue an RFP.
February 4, 2020
Should an Ad Agency Produce Your Branded Podcast
Podcast Business Journal
Tim covers the four questions you should ask before assigning your ad agency to handle your branded podcast.
January 21, 2020
Branded Podcasts: Identifying the Right Host
Podcast Business Journal
Tim addresses the criteria for selecting a host for your branded podcast, especially if you’re not a major consumer brand.
January 6, 2020
Podcasting Is Not Just Another Digital Channel
Podcast Business Journal
Tim addresses the common confusion among marketers that podcasts can be approached like any other digital channel.
January 6, 2020
Does Your Media Pitch Sound Like a Bad Country Song?
Muck Rack Daily
Tim covers a negative trend in media pitching and what PR reps can do about it.
December 30, 2019
PR Predictions for 2020: 10 Pros Weigh In
Muck Rack Daily
Tim was one of 10 leading PR pros asked to provide predictions for the field in 2020.
December 10, 2019
Conducting a Feasibility Analysis of Your Branded Podcast
Podcast Business Journal
Tim O’Brien talks about how to determine if your podcast idea has the best potential for your needs.
December 3, 2109
Knock Your Next Editorial Board Meeting Out of the Park
Muck Rack Daily
Tim O’Brien provides a plan for implementing a successful ed board meeting.
December 2, 2019
Forget the Mic, What’s Your Brand Story?
Podcast Business Journal
Tim O’Brien provides an overview on how to develop your story for a branded podcast.
November 21, 2019
Branded Podcasts: Defining Your Audiences and Goals
Podcast Business Journal
Tim O’Brien spells out what brands can do to focus their podcasts on the right audiences and objectives.
November 18, 2019
The Dangers of Deplatforming and Relative Ethics
Ethical Voices Podcast
Tim joins host Mark McClennan to talk about current issues in the ethical practice of public relations.
November 11, 2019
Podcast Promotion Lessons from a Breakfast Diner
Podcast Business Journal
Tim O’Brien uses a breakfast diner to simply lay out what podcasters can do to promote themselves.
November 5, 2019
China, the NBA and Hong Kong: Principles are Not Just for Times We can Afford Them
Muck Rack Daily
Tim O’Brien relays some advice he received on why ethical practice was never said to be easy.
October 2, 2019
Influential or Influencer? What’s the Difference?
Muck Rack Daily
Tim O’Brien breaks down the differences between influencers and those who are truly influential.
September 19, 2019
Podcast Insider (Podcast): Todd Cochrane Interviews Tim O’Brien
Podcast Insider Podcast
Podcast leader and pioneer Todd Cochrane interviews Tim O’Brien about the Shaping Opinion podcast.
September 9, 2019
One Woman’s 50-State Search for Kindness Delivers a Few PR Lessons
Muck Rack Daily
Tim O’Brien features Mary Latham whose epic journey provides some teachable lessons for PR.
August 22, 2019
Learn from Bloggers’ Mistakes: Do Not Pay to Play
Podcast Business Journal
Tim O’Brien details the unethical practice of pay to play in blogging and warns of the risks for podcasters.
July 30,2019
Make the Most of Your Podcast Interview: 2 Things Every Guest Needs
Muck Rack Daily
Tim O’Brien specifies the two things every podcast guest should have to go from good to great.
June 3, 2019
Four Ways to Stretch Your Media Relations Muscles
Muck Rack Daily
Tim provides tips on how to stay in shape for media relations.
May 29, 2019
Do You Need a Producer or Engineer?
Podcast Business Journal
Tim O’Brien lays out the difference between technical production and true producing of a quality podcast.
May 9, 2019
Crisis Management When Your Organization is the Victim
Muck Rack Daily
Tim O’Brien details the dynamics of when your organization truly is the victim.
April 21, 2019
The Power of Podcasting for Internal Audiences
Podcast Business Journal
Tim O’Brien explores the potential of podcasts for internal communication.
April 16, 2019
Crisis Management Research: When Your Brand’s Celebrity Endorser Misbehaves
Muck Rack Daily
Tim features a study that finds the best approaches to deal with celebrity controversies.
March 19, 2019
Ten Ways to Become a Better Storyteller
Podcast Business Journal
Tim O’Brien describes 10 ways to leverage the power of storytelling in podcasts.
March 8, 2019
Does Your Podcast Have Vertical or Horizontal Appeal?
Podcast Business Journal
Tim O’Brien examines the two basic strategies for podcast growth.
March 7, 2019
30 Podcasts PR Pros Should Listen To
Muck Rack Daily
The Shaping Opinion podcast made the list!
March 5, 2019
Muck Rack Daily
Tim O’Brien details the one thing you shouldn’t do which may prevent future attacks.
February 26, 2019
Why You Should Not Avoid Confrontation in a Crisis
Ragan’s PR Daily
Ragan reposts Tim’s Muck Rack post with its own take.
February 1, 2019
Podcast Business Journal
Tim recaps 20 quick lessons in the first year of podcasting.
January 29, 2019
Issues Management: Confrontation as a Defense Strategy
Muck Rack Daily
Tim O’Brien delves into scenarios where the best strategy is to counter punch.
January 21, 2019
Healthcare Business Today
Tim interviews John Chamberlin for the Shaping Opinion Podcast on the story behind MedEvac. The episode received news coverage in this respected journal.
January 21, 2019
If You Can’t Find It, Create It
Podcast Business Journal
Tim O’Brien tells the basic story of how his and many other podcasters came up with the idea for their podcasts.
January 7, 2019
Podcast Business Journal
Tim O’Brien provides tips on the best way for podcasters to find guests who are a good fit.
December 26, 2018
Podcasters’ New Year’s Resolutions
Podcast Business Journal
Tim O’Brien takes a fun look at New Year’s resolutions for podcasters.
December 17, 2019
Indies: Do You Have a Clear Goal in Mind?
Podcast Business Journal
Tim O’Brien addresses the most common mistake indie podcasters make.
December 10, 2018
The Perfection of Imperfection
Podcast Business Journal
Tim O’Brien talks about how to make every detail count, even the ones that aren’t perfect.
November 27, 2018
Are Influencers Really That Influential?
Podcast Business Journal
Tim O’Brien cautions against putting too much stock in the power of influencers for your own growth.
November 21, 2018
Podcast Business Journal
Tim O’Brien advises podcasters on how to best work with PR representatives.
September 2018
PR Content Creation: 2 Must-ask Questions to Ask Before that First Keystroke
Muck Rack Daily
Tim O’Brien simplifies the writing process by presenting two basic questions to improve writing focus from the outset.
August 15, 2018
Jeremy Collins Interviews Tim O’Brien regarding the Shaping Opinion Podcast
Podcasts We Listen To (Podcast)
Tim interviewed by Jeremy Collins on the story behind the Shaping Opinion podcast.
August 2018
Unfortunately, We Still Have to Tell Some Decision-makers, “The Media Does Not Work for Us”
Muck Rack Daily
An increasing number of managers and executives operate under the misconception that PR pros can control how journalists report. Tim explains.
July 2018
How to Sound Good in Your Next Podcast Interview
Muck Rack Daily
Using his media training experience, coupled with his work as a podcaster, he provides tips on how to sound better in the increasingly popular podcast format.
June 2018
5 Questions PR Pros Should Ask Reporters
Muck Rack Daily
Tim O’Brien serves up 5 questions to ask a reporter to help ensure a mutually beneficial relationship.
May 2018
In PR, Vetting Information is Non-negotiable
Muck Rack Daily
Tim O’Brien provides some guidelines on how to fact-check your info in the interest of your own credibility.
April 2018
About All Those “Press Release is Dead” Articles
Muck Rack Daily
Tim O’Brien weighs in on those who argue that the press release is dead.
March 2018
Helping to Make News is More Effective than “Being” News
Muck Rack Daily
Tim O’Brien talks about a strategy of not forcing the story when it comes to media relations, but let the story come to you.
February 2018
Media Interviewing: How to Stay on Message and Avoid Getting Tripped Up
Muck Rack Daily
Tim O’Brien offers up some simple tips to avoid losing your focus in your next media interview.
February 1, 2019
Podcast Business Journal
Tim recaps 20 quick lessons in the first year of podcasting.
January 2018
Doing Well by Doing Good: 4 Benefits of Pro Bono Work
Muck Rack Daily
Tim O’Brien talks about the business and career benefits of Pro Bono work.
November 6, 2017
This is What Happens When Your Crisis Starts without You
Muck Rack Daily
Tim O’Brien covers the scenario where a social media crisis catches your organization off guard.
October 2017
How to Start Your Own Independent Practice by the New Year
PRSA’s PR Tactics
Tim O’Brien lays out the steps for starting your own independent practice in three months.
September 2017
Managing Your First Self-employed Month
PRSA’s PR Tactics
Tim O’Brien features an independent who recently started his own independent practice and shares his experience of the first 30 days.
August 21, 2017
Here is What Happens When You Actually Talk to a Reporter
Muck Rack Daily
Tim O’Brien talks about how relationship-building with the media starts with human interaction with journalists.
August 16, 2017
HR & PR: Partnering to Proactively Address Crisis Management
ADP – Spark
Tim O’Brien comments on how HR and PR can work together on crisis communications scenarios are featured.
August 4, 2017
Going Beyond Good Work with Internal Marketing
PRSA Tactics
Tim O’Brien talks to PR pros about how to make sure good work is not overlooked.
July 27, 2017
5 Secrets of Effective PR Pros
Muck Rack Daily
What are the five attributes that set effective PR pros apart from the rest? Discover here.
July 6, 2017
Want Local TV Coverage? Here’s what not to do
Muck Rack Daily
It’s one of the most common PR assignments – get local TV coverage. Still, many PR pros make the same mistakes over and over. Here’s what not to do.
July 2017
Are Your a Beekeeper or a Dog Walker?
PRSA’s PR Tactics
Tim O’Brien poses a question to independent practitioners on how to position their practice.
June 5, 2017
Note to Former Self: Thank You for Leaving Your Comfort Zone
Tim O’Brien re-examines the story behind an unconventional 20-year anniversary.
May 30, 2017
The Media Has a PR Problem: How can it be fixed?
Muck Rack Daily
Tim O’Brien explores the declining “trust” numbers in a recent Gallup poll of news consumers, then offers some initial recommendations for the media.
May 9, 2017
The Best Commencement Speeches are Brief, Simple and Built Around a Single Concept
CommPRO Biz
Tim O’Brien looks at what makes for a great commencement speech and how that serves as a good example for other speeches.
May 8, 2017
What PR Pros and Journalists Need to Know About those Media Panel Events
Muck Rack Daily
Tim O’Brien explores the pros and cons of communications industry “media panel” events.
May 1, 2017
When Life Happens: Pushing Through It
PRSA’s PR Tactics
Tim O’Brien interviews Dr. Caroline Silby on the issue of staying focused on business during periods of adversity in your personal life.
April 13, 2017
Did You Know if You Work in PR, You are a Reporter?
Muck Rack Daily
Tim O’Brien provides tips on how to tap your own journalistic training to be better at public relations and media relations.
March 14, 2017
When Agencies Turn PR Newbies Loose on Journalists
Muck Rack Daily
Tim O’Brien examines an age-old problem for journalists and big agencies.
February 7, 2017
What Journalists May Not Know About What PR People Do
Muck Rack Daily
Tim O’Brien gives journalists contemplating a career in PR a glimpse of what’s involved.
February 1, 2017
Interim Communicators Fill an Organization’s Leadership Void
PRSA’s PR Tactics
Tim O’Brien interviewed four solo practitioners who stepped in to take charge of communications on an interim basis.
January 10, 2017
Expertise.com Ranks O’Brien Communications One of the Best PR Firms in Pittsburgh
Expertise.com
88 firms were reviewed, O’Brien Communications ranked among the top.
January 10, 2017
Five Badass Media Relations Resolutions for the New Year
Muck Rack Daily
Tim O’Brien lists 5 resolutions to improve your media relations game.
December 15, 2016
What Are the Ground Rules for Recording a Media Interview?
Muck Rack Daily
Tim O’Brien lists some of the unsaid rules around recording a media interview.
December 2016
It’s time to Spruce Up Your LinkedIn Profile for the New Year
PRSA Tactics
Tim O’Brien consults social media experts on what you can do to punch up your LinkedIn profile.
November 21, 2016
When a Journalist Asks You to Violate a Trust
Muck Rack Daily
Tim O’Brien details what you can do when faced with unexpected inquiries of a sensitive nature.
October 31, 2016
What’s the Drill for Dealing with the Changing of the Guard?
Muck Rack Daily
Tim O’Brien writes about how communications pros and journalists can best work through staffing changes on both sides.
October 28, 2016
If You Have a Disability, Self-employment Could be the Most Liberating Thing You’ve Ever Done
Medium.com
Tim O’Brien explores the pros and cons of starting your own business if you have a disability, but comes out with some very encouraging recommendations.
October 11, 2016
The One Question You Should Never Ask a Reporter Prior to an Interview
Muck Rack Daily
Tim O’Brien writes about a line you shouldn’t cross with a reporter before an interview.
September 24, 2016
Practitioner Profile: Tim O’Brien
PRSA Pittsburgh Blog and eNews
Tim O’Brien was profiled in the PRSA Pittsburgh Blog and eNews.
September 12, 2016
The “Blah Blah Blah” Behind AP Style and the Language of Disabilities
Muck Rack Daily
Tim O’Brien authored this article that details the thinking behind people-first language and how it guides AP Style on characterizing disabilities in reporting.
August 24, 2016
OBC Press Release
This press release announces O’Brien Communications status as a Diverse Business Enterprise (DBE).
August 18, 2016
Better Ways for PR Pros and Journalists to Make the Most of HARO
Muck Rack
Tim O’Brien details how both public relations practitioners and reporters can achieve better results through the communications tool Help a Reporter Out (HARO).
July 12, 2016
The Substantial Risks of CEO Activism
CyberAlert.com Blog
Tim O’Brien is quoted in this article that covers a recent Weber Shandwick Report and the risks of CEO activism.
March 24, 2016
Does the CEO Actually Write His Own Tweets? Acquiring an Executive Communications Mindset
Muck Rack
Executive communications involves more than speeches and articles. It takes customization around the leader’s personal style and approach to communication. Tim O’Brien provides an overview of how an engaged leader can achieve better results within his or her comfort zone.
November 2015
Tag Team: the Independent Practitioner and the CEO
The Public Relations Society of America’s PR Tactics
Executive communications involves more than speeches and articles. It takes customization around the leader’s personal style and approach to communication. Tim O’Brien provides an overview of how an engaged leader can achieve better results within his or her comfort zone.
March 2015
Four Myths About Being an Independent Practitioner
The Public Relations Society of America’s PR Tactics
In his monthly “State of Independence” column for PRSA’s PR Tactics, Tim O’Brien dispels some of the myths associated with solo practice.
September 16, 2014
How to Build an Effective Open Enrollment Communications Strategy
Winston Benefits (Blog)
Tim O’Brien is featured in this article about effective communications programs for open enrollment periods.
June 2, 2014
How Location Can Still Matter to Marketing Firms, Even in the Networked Age
Pittsburgh Post-Gazette
Tim O’Brien is quoted in this article that showcases the continued importance of location in business.
March 13, 2013
Pittsburgh Downtown Partnership
Tim O’Brien is featured in a Q&A in the run-up to the Pittsburgh St. Patrick’s Day Parade, for which he handles communications.
July 30, 2012
Managing Internal Expectations of the Media
The Public Relations Society of America’s PR Tactics
Tim O’Brien outlines what you can do to manage internal expectations of media relations activities.
February 11, 2010
White House Chief of Staff Provides Teachable Moment for Inclusive Communications
The Public Relations Society of America’s PR Tactics
In this article for PRSA’s PR Tactics, Tim O’Brien addresses some of the perception issues raised by an inappropriate comment from the White House Chief of Staff.
February 9, 2010
Oops! What to do When an Employee Says the Wrong Thing
The Society for Human Resource Management (SHRM) Blog
The national association interviewed Tim O’Brien for this article on what employers can and should do when employees use offensive language in communication.
September 1, 2009
Annual Reports are as Much for the Church as they are for Business Today
Church Executive
Tim O’Brien focuses on the value of annual reports to nonprofits and churches.
March 2009
Crises You Can Plan For: Preparing for the expected crisis
The Public Relations Society of America’s PR Tactics
Tim O’Brien provides key crisis communications steps you can take to prepare for crises that you know are coming.
October 2008
Mature Citizens Can Make or Break the Best of Plans
School Planning & Management
In this article, Tim O’Brien explores the issues associated with siting projects for school districts and one of the most challenging demographics for winning broad-based community support.
2006
The Essentials of Corporate Communications and Public Relations
Harvard Business School Press
Tim O’Brien was interviewed for Chapter 7 of this Harvard Business Press book where it centers on issues management and crisis communication.
2006
PR News Crisis Management Guidebook
PR News Publishing
Tim O’Brien contributed to Chapter 9, the portion of the book devoted to crisis communications planning. His piece, “Why Some Crisis Plans Miss the Boat,” has been widely cited.
July 26, 2004
Analysis: Crisis Communications – Industry Rumors Challenge Even the Savvy PR Veteran
PR Week
Tim O’Brien featured in an article on how to address rumors in crisis situations.