Public Relations: How to Use Tactics to Get to Strategy

PR Strategy

Back when I worked at The Big Agency, I as in charge of the executive visibility program for the CEO of a major national consulting firm.  We had established a general strategy, a message platform, complete with over-arching themes, and had built the program primarily around two tactical areas: speeches and bylined articles.

To any experienced public relations pro, this is nothing fancy.… Read the rest

Five Ways to Change Someone’s Mind

persuasion

For as long as I’ve been in the business of public relations, the Holy Grail of communication is being able to change someone’s mind. To persuade that person.

To be sure, there are no full-proof techniques or magic tricks, but it is possible. As you might suspect, there are a couple of foundational ingredients you need before you can do so.… Read the rest

PR: How to Prepare for a Media Interview in 5 Minutes

crisis PR

Worst-case scenario…you are just told you have to do a media interview in five minutes. Far-fetched? No.

It’s not uncommon for reporters to call, send an email, text or even post something on social media that begs a quick response. Even if they aren’t specifically calling to request a formal interview with you, you know you or someone in your organization needs to talk to them…NOW.… Read the rest

Public Relations: Don’t Just Articulate…Resonate

PR messaging

One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.

More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest

Pause This Memorial Day to Thank Someone Who Died for Your Freedoms

Memorial Day has become a lot of things, but as its very name implies, it’s not intended to be any of those things.

It’s a three-day weekend, the official start of summer in America, a chance to picnic with friends and family. Barbecue and cookout season is in full swing. What’s your favorite grill recipe?

It’s a day for parades, and perhaps a visit to the cemetery to remember our lost loved ones.… Read the rest

Public Relations and the Power of the Unexpected

pleasant surprise and PR

One of the hallmarks of good communications, good branding, good marketing, good crisis management and effective public relations is consistency. When people know what to expect from you – hopefully good things – your brand, your reputation and your effectiveness is enhanced.

When your stakeholders have the time to anticipate something good, and then you meet their expectations, the entire process works to deepen the impact of whatever you do.… Read the rest

Issues Management: Choose Your Words Carefully

Words have power

When you are faced with the need to manage an issue on behalf of your organization, choose your words carefully. This may sound like I’m telling you to be careful not to use certain words that may offend, which is partially true, but if this is all you take away, you’re setting yourself up for defeat.… Read the rest

Why TV News Doesn’t Cover Local Business Stories

TV news

The landscape for pitching local news stories has shrunk dramatically in recent years. Not only have newspapers transitioned to mostly online platforms, drastically cutting newsroom staffs, but the platforms and newscasts have changed as well.

There simply isn’t the space, the airtime or the available newsroom staff to cover all of the news they may have covered as recently as three-to-five years ago.… Read the rest

Media Relations: Getting Started

starting gate

One of the more common questions new clients have when it comes to media relations is, “How do we get started?”

Here’s a quick summary.

Information-gathering/Discovery – Anyone who’s a fan of legal or crime dramas is familiar with the term “discovery.” This is the phase of the legal case where the attorneys work to ‘discover’ as much information about the case as possible.… Read the rest