During the ten years I spent at global PR firm Ketchum, one of the things I benefited from was the firm’s commitment to professional development. In addition to gaining the experience of working with some of the world’s leading companies and organizations as clients, on some of their more challenging problems, if you worked for Ketchum, you knew you were an investment.… Read the rest
Category Archives: Crisis & Issues Management
Tech Workers: Nothing is Off the Record
With all of the recent media attention on Silicon Valley, layoffs, economic troubles and oftentimes rogue employees talking to reporters, I came across something called the Tech Worker Handbook, which apparently is an online guide to help tech workers navigate media relations, legal issues, surveillance, and telling their own stories to the media or others.… Read the rest
Five Ways to Change Someone’s Mind
For as long as I’ve been in the business of public relations, the Holy Grail of communication is being able to change someone’s mind. To persuade that person.
To be sure, there are no full-proof techniques or magic tricks, but it is possible. As you might suspect, there are a couple of foundational ingredients you need before you can do so.… Read the rest
PR: How to Prepare for a Media Interview in 5 Minutes
Worst-case scenario…you are just told you have to do a media interview in five minutes. Far-fetched? No.
It’s not uncommon for reporters to call, send an email, text or even post something on social media that begs a quick response. Even if they aren’t specifically calling to request a formal interview with you, you know you or someone in your organization needs to talk to them…NOW.… Read the rest
PR: Make Sure You’re Talking to the Right Specialist
Recently, I was talking to someone who’s about to start his own business. He needed legal advice and decided to get it from a friend who’s also an attorney. It didn’t matter to him that the attorney mostly deals with intellectual property matters, and my friend’s needs centered on start-up issues and contracts. A lawyer’s a lawyer, right?… Read the rest
Public Relations: Don’t Just Articulate…Resonate
One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.
More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest
Public Relations and the Power of the Unexpected
One of the hallmarks of good communications, good branding, good marketing, good crisis management and effective public relations is consistency. When people know what to expect from you – hopefully good things – your brand, your reputation and your effectiveness is enhanced.
When your stakeholders have the time to anticipate something good, and then you meet their expectations, the entire process works to deepen the impact of whatever you do.… Read the rest
Issues Management: Choose Your Words Carefully
When you are faced with the need to manage an issue on behalf of your organization, choose your words carefully. This may sound like I’m telling you to be careful not to use certain words that may offend, which is partially true, but if this is all you take away, you’re setting yourself up for defeat.… Read the rest
Journalism: “Critics Say” is a Curious Reporting Device
In a conversation with an old journalism school classmate one time, we talked about some of our pet peeves when it comes to reporting. She has been a long-time serious journalist, and I’ve been in the PR profession for just as long. That’s why we found it amusing that one thing that bothered both of us is when reporters frame certain allegations in their coverage with, “Critics say.”… Read the rest
The Teddy Roosevelt Speech that Every PR Professional Should Know
After decades of working with and dealing with the media on a wide range of topics and matters, one of the more common patterns I’ve noticed is something that President Teddy Roosevelt spoke about in his famous “Man in the Arena” speech. We’ll get to that in a bit.
Before we do, it’s important to understand what this has to do with the public relations business.… Read the rest