Recently, I was talking to someone who’s about to start his own business. He needed legal advice and decided to get it from a friend who’s also an attorney. It didn’t matter to him that the attorney mostly deals with intellectual property matters, and my friend’s needs centered on start-up issues and contracts. A lawyer’s a lawyer, right?… Read the rest
Tag Archives: communications
Public Relations: Don’t Just Articulate…Resonate
One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.
More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest
The Pertinent Negative: Find Out What’s Missing
There’s a term used in medicine called “the pertinent negative” that helps doctors and other medical professionals diagnose illnesses and identify problems. Essentially, it’s to look for what’s missing.
For example, a pertinent negative is when it appears someone has heart failure but they haven’t gained weight, a common symptom of heart failure. To a doctor that’s weird, and it’s a pertinent negative, because weight gain is missing from the symptom list.… Read the rest
Sound Bite Case Study: Meet the News Media Where It Lives
In the communications business, to say we need to meet the media where they live is essentially to say, make it as easy as possible on reporters, editors, journalists and producers. Give them the content they need when they need it, where they need it and in the most user-friendly format possible.
The problem most newsrooms face these days is lack of resources.… Read the rest
Is Your Review and Approval Process Killing Your Results?
I got an email today from a respected consulting organization that provided details on a recent ransomware attack that occurred over the July 4th weekend. The rather polished e-news alert was robust in its information, but there was a problem. It’s two weeks too late, and I’ve already gleaned all of the information in the article from other sources when the news first broke.… Read the rest
Whose Truth Is It, Anyway?
I had an interesting interchange with a colleague, Karen Swim, President of Words for Hire in Detroit, on social media recently. The thing that prompted our discussion was her posting of this article from Forbes about a new analytics program called Protagonist which is claimed to help “better manage communications strategies.”
That sounds good, and if it does what it says it does it could be very meaningful, but I have my concerns for one simple reason.… Read the rest
A PR Clinic in the Snow: Christmas Lessons at 6th and Grant
I’m not sure when school let out right before Christmas break, but I do remember a few times on the last school day before Christmas I was able to rush home and then with my mom take the trolley to Downtown before my dad finished work.
For me and just about every other kid, Downtown was the place to be around the holidays.… Read the rest
Why Emotional Language is More Powerful than Facts
In more and more situations of late, I have found myself counseling clients that the facts can’t speak for themselves, and that we need to frame facts in the proper context with a little help from emotion. It would seem that in today’s communications environment, one person’s fact is another person’s opinion.
What does seem to break through is anger, fear, joy, surprise, sadness and trust, though some emotions seem to dominate more than others.… Read the rest
What Can a Traffic Cop Teach You About Business and Communications?
My dad’s birthday was always around or on Father’s Day, so the annual flurry of sentimental social media posts I see from others often spurs me to reflect on my own dad. So, when it all came around this year, I couldn’t help but be reminded of the lessons he taught me about business and communications, even though he spent the majority of his own working life as a police officer.… Read the rest
When that PR Guru Says You Need a Wakeup Call
The next time you hear a guru tell the communications industry or public relations field to answer his wakeup call, hit the snooze button.
Let me explain. Consider this story from my relatively short Boy Scout career. In that time, I went on many campouts. Without fail, there was always that kid who woke up before everyone else. … Read the rest