The biggest misconception about the NCAA Men’s Basketball Tournament, also known as “March Madness” is that it’s all about basketball. It’s not. If it was, fans would watch a lot more college basketball between December through March.
So, what is it about?
In a word, it’s about “community.”
Start with the annual rite of filling out a bracket.… Read the rest
Over the years, I’ve done my share of media training, and in the course of that, I’ve gotten very familiar with how other media trainers operate and what we all have collectively accepted as conventional wisdom when it comes to media training.
For instance, find one media trainer who does not teach you to speak in sound bites, and I’ll … well … I don’t know what I’ll do, but whatever it is it will be unlikely, because media trainers teach you to speak in sound bites.… Read the rest
The grass on baseball fields in Florida and Arizona is getting lush right now, ready for the annual rite that is Major League Baseball spring training and those sunny exhibition games. You don’t have to be a baseball fan to see the appeal of getting a taste of the warmer months ahead, if only by clicking on an online video for a few seconds or catching a game on television.… Read the rest
On Twitter, I posted up a tweet that got some response and seemingly, a request for elaboration.
The tweet:
Here’s some context. All you have to do is visit the web site of any number of PR firms, and advertising and marketing firms for that matter, and you’ll notice that the firm before you likes to say it does things differently.… Read the rest
I had a conversation with a recent graduate I know who is working on a project that involves no small amout of public relations, marketing and promotional work. As you might expect, he gained a lot of traction from the start using social media sites that included Instagram, Facebook, Twitter and Snapchat.
It was amazing to see how creative he was at leveraging the power of the many apps he used, much of which was done on nothing more than his smart phone.… Read the rest