Is Now the Time for a Pandemic Impact Assessment?

The pandemic has changed things. States are reopening, businesses have already begun the process of returning to operation. It’s time to regroup and identify the challenges that lie ahead from a communications standpoint. There are questions:

  • How do our stakeholders feel right now? What are their plans? What’s their comfort level doing the things for which they rely on us?
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COVID-19: What You Can Do to Reduce Fear and Panic Right Now

I’ve done crisis management for over 34 years and have been stymied the past two weeks at the large number of supposed leaders, experts and communications professionals who seem to see it as their job to gin up panic. There’s no other way to say it.

To be clear, the enemy of any effective crisis management approach is panic.Read the rest