Back when I worked at The Big Agency, I as in charge of the executive visibility program for the CEO of a major national consulting firm. We had established a general strategy, a message platform, complete with over-arching themes, and had built the program primarily around two tactical areas: speeches and bylined articles.
To any experienced public relations pro, this is nothing fancy.… Read the rest
One of the mistakes people make when they point out someone else’s hypocrisy is that they assume that everyone understands that the inherent inconsistency undermines the credibility of the hypocrite.
Years ago, that may have been more practical but not today.
One of the more glaring examples of this is when a group of students who don’t like a visiting guest speaker, so they decide to shout down that speaker when he comes to campus.… Read the rest