I once had a client which had an internal mantra that was usually only visible sporadically in company offices, or buried in the content of internal company newsletters. It was the acronym, “EZTDBW.”
It doesn’t exactly roll off the tongue, does it?
It stood for the words, “Easy To Do Business With.” In spite of its poor grammar, the term and its acronym was the heart of a very successful and well-loved company.… Read the rest