If you step back and look at patterns in content and coverage that you see in digital and traditional media, you’ll find that the pendulum has swung decidedly toward the emotional as opposed to the factual.
Before the Houston flood waters receded last week, MarketWatch, (the financial media site), tweeted and featured a story by a New York Post writer that focused on the style of shoes the First Lady wore when boarding Air Force One on the way to Texas.… Read the rest
You may never have heard of Herclitus, but something he said a couple thousand years ago is as relevant today as it was when he lived around 500 BC. The Greek philosopher is credited with saying, “Change is constant.”
I would suspect that even he would be amazed at the pace at which the world seems to change today.… Read the rest
In my media training work, I once worked with a colleague who liked to handle the portion of the workshop on key messaging. That segment included classroom lecture followed by an independent exercise.
She would “click” to the Powerpoint slide that featured this question:
Then she would ask the group to spend a few minutes writing their own individual and personal answers to the question.… Read the rest
It doesn’t matter whether it’s a multi-million-dollar communications campaign or a single tweet, a professional communicator should know the answers to these 8 questions before touching that keyboard, mouse or computer screen:
If you don’t know why you are communicating, there is a good chance you will miss the mark in any number of ways.… Read the rest
So, you have one of the most talented people in your industry right under your roof. He’s a knowledgeable, insightful visionary who gives the organization a competitive edge. And he’s a manager, which means people skills is a part of the job. Problem is, that’s where he’s not a star.
Informally, and perhaps formally as part of the performance review process, you find that he’s building a reputation for himself as “difficult.”… Read the rest