The Personal Touch May be Making a Comeback in PR

Coffee - Face to FaceI had a conversation with a recent graduate I know who is working on a project that involves no small amout of public relations, marketing and promotional work. As you might expect, he gained a lot of traction from the start using social media sites that included Instagram, Facebook, Twitter and Snapchat.

It was amazing to see how creative he was at leveraging the power of the many apps he used, much of which was done on nothing more than his smart phone.… Read the rest