How to Create a Key Message in 2 Minutes

key messaging

One of the exercises I’ve done in media training workshops is to ask participants to spend two minutes quietly writing down the answer to this question. In five words or less, what is the meaning of life?

Typically, it doesn’t take long for participants to get started, and in less than two minutes, most can tell you clearly and unequivocally what life is all about to them.… Read the rest

You Want to Know How to Create a Powerful Key Message? Try this.

hint-its-not-about-business

In my media training work, I once worked with a colleague who liked to handle the portion of the workshop on key messaging. That segment included classroom lecture followed by an independent exercise.

She would “click” to the Powerpoint slide that featured this question:

“What is the meaning of life?”

Then she would ask the group to spend a few minutes writing their own individual and personal answers to the question.… Read the rest