Media Interviewing: Beware of the Invisible Question

Media training

If you’ve agreed to do a media interview and it will be recorded, and then edited before “airing,” beware of the invisible question. What’s that, you ask?

It’s when the interviewer purposefully tells a story or asks what may appear to be a long or disjointed question that may give you pause. It could be one that seemingly comes out of nowhere, or, it could just be the way the interviewer stated things.… Read the rest

PR: How to Prepare for a Media Interview in 5 Minutes

crisis PR

Worst-case scenario…you are just told you have to do a media interview in five minutes. Far-fetched? No.

It’s not uncommon for reporters to call, send an email, text or even post something on social media that begs a quick response. Even if they aren’t specifically calling to request a formal interview with you, you know you or someone in your organization needs to talk to them…NOW.… Read the rest

Media Interviewing: Don’t Name Names

media interviewing names

Since 2018, I’ve produced over 230 episodes of the Shaping Opinion Podcast, which is released weekly. In all of those episodes I only had to go back and edit one after it was posted because I made the mistake of letting the guest name names.

More to the point, the guest told a few stories that were unflattering to the two or three individuals mentioned in our interview.… Read the rest