How to Create a Key Message in 2 Minutes

key messaging

One of the exercises I’ve done in media training workshops is to ask participants to spend two minutes quietly writing down the answer to this question. In five words or less, what is the meaning of life?

Typically, it doesn’t take long for participants to get started, and in less than two minutes, most can tell you clearly and unequivocally what life is all about to them.… Read the rest