What Can a Traffic Cop Teach You About Business and Communications?

My dad’s birthday was always around or on Father’s Day, so the annual flurry of sentimental social media posts I see from others often spurs me to reflect on my own dad. So, when it all came around this year, I couldn’t help but be reminded of the lessons he taught me about business and communications, even though he spent the majority of his own working life as a police officer.… Read the rest

On Memorial Day, There is Only One Brand

The following blog post originally appeared on “PR, Pure & Simple,” on May 25, 2012:

One of the strongest brands we have in America is the flag.  Red and white stripes.  Fifty white stars against a blue field.  Like so many in our country, I never get tired of seeing it.

Of course, it means different things to different people, but in many respects, it represents the same things to most people. … Read the rest

Finding a PR Lesson in the Halls of the Rock and Roll Hall of Fame

The Rock and Roll Hall of Fame and Museum first opened in September 1995 in Downtown Cleveland, and it took me until just recently to make the two-and-a-half-hour drive to visit it. The visit was as much underwhelming as mesmerizing, which is why it may be worth looking at it from a public relations perspective.

While some major renovations are planned for later this year, I’m not sure they will be the medicine the Hall of Fame may need. … Read the rest

When that PR Guru Says You Need a Wakeup Call

wakeup-callThe next time you hear a guru tell the communications industry or public relations field to answer his wakeup call, hit the snooze button.

Let me explain.  Consider this story from my relatively short Boy Scout career.  In that time, I went on many campouts.  Without fail, there was always that kid who woke up before everyone else. … Read the rest

You Want to Know How to Create a Powerful Key Message? Try this.

hint-its-not-about-business

In my media training work, I once worked with a colleague who liked to handle the portion of the workshop on key messaging. That segment included classroom lecture followed by an independent exercise.

She would “click” to the Powerpoint slide that featured this question:

“What is the meaning of life?”

Then she would ask the group to spend a few minutes writing their own individual and personal answers to the question.… Read the rest

Reputation Savers: 8 Incredibly Simple Questions to Answer Before Every Communication

think-before-you-clickIt doesn’t matter whether it’s a multi-million-dollar communications campaign or a single tweet, a professional communicator should know the answers to these 8 questions before touching that keyboard, mouse or computer screen:

#1. Why are we doing this?

If you don’t know why you are communicating, there is a good chance you will miss the mark in any number of ways.… Read the rest

Remembering September 11, 2001

Remembering 9-11The following blog post originally ran on September 5, 2011, ten years after 9/11:

It’s been ten years and a common question these days is, “Where were you on 9/11?”

My memory is probably less interesting than most, but for that matter, I remember being in a meeting with a colleague right next to the Pittsburgh airport.… Read the rest

When the One Thing Your Talented Manager Can’t Manage is People

Connecting with EmployeesSo, you have one of the most talented people in your industry right under your roof. He’s a knowledgeable, insightful visionary who gives the organization a competitive edge.  And he’s a manager, which means people skills is a part of the job.  Problem is, that’s where he’s not a star.

Informally, and perhaps formally as part of the performance review process, you find that he’s building a reputation for himself as “difficult.”… Read the rest

Finally! An answer to the question, “How do you measure public relations?”

Barcelona PrinciplesJust a few years ago, the public relations industry threw its resources at an issue that has plagued PR for decades – how to measure public relations performance. The end result was a haughty name for a set of seven principles for PR measurement.

They’re known as “The Barcelona Principles” because in 2010, that’s where the measurement leaders from across the PR field got together to vote these seven principles into practice.… Read the rest

The Most Embarrassingly Common Problem We Find When We Do Employee Research

Workplace Communications, PittsburghOver the years when we’ve handled workplace communications issues, we have done research. Sometimes it’s been qualitative.   Think employee focus groups.  Other times it’s been quantitative. Think employee surveys.

When we do employee research, the purpose for each project may change but one thing almost never does. There is usually a credibility and trust gap between hourly or line employees and their immediate supervisors or front-line managers.… Read the rest